When Barbara Gilbert, owner of Barbara’s New Beginnings and I were having a bite to eat at Curve and recapping what was new and worth seeing at the show, she insisted that I visit the knixwear™ stand. She was enthusiastic about a new Toronto based underwear brand that she had tried and was about to purchase for her store. In fact, she escorted me to the booth where I met entrepreneur and founder Joanna Griffiths. Besides a very clever merchandise display, a modern visual that tells a story in a very small space, Joanna’s passion and personality clarified the intelligent research behind the patented Fresh Fit Technology™ that makes this panty so different from a traditional underwear garment.
Every pair of three separate knixwear™ products, seamless knix™, lace knixy™ and sporty fitknix™ are positioned to eliminate those terribly awkward moments in the lives of 1 out of every 3 women. Not meant to be a typical panty, these are multi-tasking styles designed to do a job with a nod to fashion. Engineered to discreetly offer the comfort and security of a light pad without the bulk, the dyed-to-match, ultra-thin gusset is leak resistant on both the bottom and sides allowing knixwear™ to remove the need for panty liners. Obviously, Joanna has tapped a nerve, securing an 18 store opening order from Hudson Bay, Canada’s largest retailer. Confidence is a powerful aphrodisiac. Inquiries info@knixwear.com
“If You Really Want To Fly, Just Harness Your Power To Your Passion” ~ Oprah
