I only met Linda Hartman recently, although she has been in the Intimate Apparel Industry for more years than she probably wants to disclose. It’s clear she has learned a thing or two about niche merchandising and how to define her brand’s mission. Since branding is my mission and we are driving the message home in the next few weeks (see our Retail Briefs column), I thought Linda’s product focus was worth a call out. Known for her comfortable, simple, key item silk sleepwear at a great price, Linda’s designs are already embedded in stores with her Classic Hart silk pieces, some available up to size 3X. Now, she has keyed into another growing sleep trend, the desire for fuller bust chemises. The Dana collection is a beautiful combination of liquid charmeuse and stretch lace gracefully fitting up to an F cup and available in a multitude of colors. Remaining true to itself, the Linda Hartman brand continues to offer her own bestselling recipe of traditional easy sleepwear in excellent quality at a tasteful price.
“To Thine Own Self, Be True” ~William Shakespeare
