When Natori launched the original Josie ¾ unlined, underwired bra in 2011, I was an immediate fan. Certainly, it was not personal; my body was never going to fit into this fashion revelation, but I knew instantly that I had just met a star. Long lined bras were sneaking into the main steam via the retro markets and demand for contemporary interpretations of this emerging trend was on the horizon. Naming this trendy underpinning after the iconic Brigitte Bardot is a particularly brand appropriate decision. Bardot’s unique blend of demure and sexy combined with her natural beauty catapulted her to cinematic fame during an era ripe for seduction. Her provocative demeanor, braced by a personal battle with breast cancer and her stand on animal rights, has secured her place as a symbol of feminine fortitude. The Josie bra is an apt metaphor for this cultural icon. Available in 32-36, B-DD cups this unlined style has become a classic worthy of the rave reviews it has received. It looks as if it is an essential in the Josie production.
“Legend Becomes Victorious In Spite of History” ~Sarah Bernhardt
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Available At:
Barbara Graves Intimate Fashions: Little Rock, AK
Very Fitting: Vero Beach, FL
Barbara Silberman: Key Biscayne, FL
Basics Underneath: New Orleans, LA
Belle Mode: Fairfax, VA
Brooklyn Fox: Brooklyn, NY
Lindas: New York City, NY
The Town Shop: New York City, NY
Sweet Blossoms: Doylestown, PA
Cheeks: Pittsburgh, PA
Jezebels Boutique: State College, PA
Lace Silhouettes: Lahaska, PA
Forty Winks: Cambridge, MA
Great Barrington Bra & Girl: Great Barrington, MA
Galatea: Hoboken, NJ
Leisure and Lace: Linwood, NJ
The Dain Shopp: Morristown, NJ
Heavenly Blue: Chico, CA
Lady Olga’s Lingerie: Hamden, CT
Loretta’s Intimates: Plano, TX
Ribbons and Bows: Lubbock, TX
Luxury: Nags Head, NC
Night Gallery, Inc: Chapel Hill, NC
Underthings: Chicago, IL
Oh Baby Lingerie: Portland, OR
Zovo Lingerie: Seattle, WA
