In late 2012, a close colleague of mine asked me to look at a new foundation’s brand, Curvy Couture™ being prepared for a 2013 market launch. It’s not easy to break through merchandising barriers when it comes to bras and panties. I was immediately impressed by the quality but recognized some clear merchandising voids. A cohesive presentation in extended sizes was not yet available and so, as I need to believe whole heartedly, I decided to bide my time with this label.
But one year later, I can easily say that they have forged a formula that has garnered real attention at retail. Capitalizing on their 20 year history of development and manufacturing for other companies, they are using their fit and engineering expertise to produce innovative styles that fill a design niche in bras. Positioned as a full figure destination for sizes C-H cups, I can personally attest to the level of comfort and support. Presented with a clarity of purpose, and a keen eye on trends – Radiant Orchid is the Pantone color for 2014 – Curvy Couture™ has established a distinct identification in a very saturated market.
Inquiries: evora
“This Is The Right Time, And This Is The Right Thing” ~Thomas Moore
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