This fall, Wacoal introduces a new face to its marketing campaigns – The Wacoal Woman. The campaign features a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The campaign focuses on a message of affordable luxury and portrays Wacoal’s bras as beauty products that make women look and feel beautiful. The Wacoal Woman knows what works for her, and Wacoal is one of her essential beauty products that she relies on every day. The advertising and marketing initiative broke initially in May, and will be expanded this fall and in early 2015.
