By ELLEN LEWIS

The comfort conversation has been a lingerie volume driver even before the Pandemic; escalating to full speed ahead as the world locked down. Women, seeking physical solace, turned their attention to bralettes and sports bras staving off a freefall in the intimate’s business. As we emerge from isolation, and begin to redirect our apparel preferences, a new bra design is taking root, a hybrid construction that combines the malleability of the non-wire with the support of an underwire.  Wacoal has pivoted seamlessly into this new bra reality with their new Softly Styled underwire, launched this past January.… Read More

b.tempt’d is keeping it comfy and casual with these work from home essentials. These super soft and insanely comfortable basics will get you through the day!The Future Foundation Wire Free Bra is the perfect staple for lounging or working from home. The super soft, supple fabric is lightweight and wearable anywhere. This is the wire free bra you’ll forget you’re wearing while WFH!

If there is a crop top to eat, sleep and do everything in, the one-size-fits-most Future Foundation Ultra Soft Bralette is the one!… Read More

Wacoal understands it is important to find comfortable yet functional undergarments so you can look and feel your best while you’re working from home. Here are five comfort styles you need right now!
1. The B-Smooth® Bralette is the perfect comfort bra for playing with your kids or working from your home office. This bralette features removable foam pads, allowing you to be modest and have a great shape too. Available in band sizes 32 to 44.
2. Make sure you have the matching B-Smooth® Seamless Panties that will help you conquer the “new normal” in style.… Read More

The Future Foundation collection by b.tempt’d you know and love is now available in a new hue, Wisteria! This collection is known for its easygoing, effortless assortment of intimates. Working from home? Get cozy with the soft brushed fabrics. Designed with details to encourage you to be the most cool, calm, and collected version of yourself, always.

The Future Foundation T-Shirt Bra (above), the must-have everyday bra, was made for women who love the functionality of a wire and the feel of, well, a cloud.… Read More

Stay active and make your move to Wacoal Sport! Wacoal’s best-selling Sport Underwire Bra provides support and comfort for all activities, even at home. It truly is a sport bra like no other! Sport bra technology meets everyday comfort in this style, now available in a new color, Zephyr!

Designed for women of all shapes and sizes, this sport bra has a unique outside underwire that minimizes the movement of the breasts during workouts of any intensity. Perfect for your at-home yoga sessions to your outdoor cardio workouts.The… Read More