A collection as comfortable as it is beautiful. Introducing the new Instant Icon™ Collection by Wacoal. Designed with a romantic scroll lace to help you feel beautiful, feminine and powerful every day. Featuring six lacy styles in three colors, this collection is anything but ordinary. The Instant Icon™ Collection will ensure you’re ready for anything in an instant so you can be your own icon.

The Instant Icon™ Underwire, is an unlined lace bra with seamed cups for a supportive lift and natural shaping.… Read More

Make an effortless statement this fall with the most versatile wardrobe essential, a b.tempt’d bodysuit! Whether you’re looking to layer it under your clothes or make it the star of the show, b.tempt’d has got you covered. And you don’t need to sacrifice style for comfort.

The Ciao Bella Bodysuit (above) is the ultimate layering piece. This wire free halter bodysuit features scalloped lace edges, corded lace cups, and a plunging neckline. This style is designed to make a statement, so pair it with an equally statement-making skirt for the perfect brunch look.… Read More

When you think of comfort, an underwire bra may be the last thing that comes to mind. But the brand that invented comfort just created the most comfortable underwire bra you will ever wear.

Developed with the new and exclusive SmartWire System™, Wacoal’s new Surreal Comfort bra creates a new kind of comfort without sacrificing support, to create the underwire bra you’ll never feel.

The SmartWire System™ features cushioning between the body and the wire to provide total comfort and a pillow-like feel. This style features seamless cups, a smooth band, and adjustable straps.… Read More

You shouldn’t have to sacrifice style for comfort. The Etched in Style collection by b.tempt’d, is the modern way to do classic comfort. Designed with an element of edge, the styles feature a modern take on the classic floral lace mixed with a solid mesh. Whether you opt for the bralette or the bodysuit, the Etched in Style collection was created to enhance style and comfort for everyday wear. Available in five styles and three colors—including two everyday basics— along with our new fun favorite, orchid haze!… Read More

With fall right around the corner, it’s time to update your intimates drawer for a style refresh. Whether you’re still working from home or getting back out there to attend weddings, parties or brunch, Wacoal has the perfect lingerie solution. Wacoal offers bras that meet the expectations of modern women for comfort, quality, and performance, in sizes that range from AA to I cup.

Through design innovation and construction, the Comfort Wire™ Collection offers virtually undetectable underwires for complete comfort. The collection includes the Awareness Underwire Bra, a classic wardrobe staple that is loved for its fit, comfort, and support.… Read More

It’s time to get moving again! b.tempt’d is debuting a new collection of insanely comfortable sport bras to take you from barre to brunch. The collection, aptly named b.active, includes two athleisure styles made with the highest quality moisture-wicking fabric. Each style offers support and shaping for working out at the gym or lounging at home.

“With b.tempt’d’s big sister, Wacoal, having the #1 designer sport bra in department stores, we know how to create a bra that supports without smashing, which is why we’re excited to launch the b.active

Feeling cool and comfortable—regardless of how hot and humid the conditions may be… is such an important factor in how you show up for your day. The desire for a bra that provides support for all sizes and can combat the heat is something Wacoal Fit Experts hear often from customers; so, Wacoal’s design team created the solution.

The Keep Your Cool Collection includes a breathable, cooling underwire bra, three essential cooling panties, a smoothing tank, and a trio of shapewear staples. The reviews are in.… Read More