By ELLEN LEWIS
It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More
There’s a revolution happening in top drawers everywhere, and it’s about time. For too long, women have had to compromise: lift or comfort, structure or softness, support or invisibility. But what if you didn’t have to choose sides? What if your bra was already on yours?
Enter Wacoal’s new Taking Sides, a fresh perspective on everyday support that rethinks what a bra can do and how it should feel. … Read More
As wardrobes shift with the arrival of spring, lighter layers, softer fabrics, and brighter days, it becomes the perfect moment to refresh the essentials that sit beneath it all. A well-curated lingerie drawer begins with pieces that combine comfort, versatility, and a smooth, effortless fit. The b.tempt’d Future Foundation Collection answers that need with a lineup of modern everyday bras designed to feel as good as they look.
Built around … Read More
With their new Easy Like Sunday bras, Wacoal brings its uncompromising commitment to fit and quality to a softer, more relaxed silhouette. Perfect for running errands or lounging at home. Designed for ease, movement, and modern lifestyles, these wire-free lounge bras deliver a barely-there feel without sacrificing shape, especially for D–DDD cup sizes.
This V-neck wire-free lounge bra redefines light support with elastic-free stretch that … Read More
Support that powers every resolution. Wacoal Sports Bras are designed to keep you comfortable, stylish, and supported. Meet their newest style, Sydney, designed with all support features discreetly hidden for a clean, modern look. Plus, revisit fan favorite Simone High Impact Sports Bra for proven support and all-day comfort.
Power through every workout in Wacoal’s new Sydney Sport Underwire Bra. This high-impact sports bra is built to perform … Read More
This holiday season, Wacoal introduces Regina Red, a meaningful new shade created to honor Regina, their beloved late Fit Expert of more than 20 years. Inspired by her favorite shade, Regina Red is vibrant, festive, and designed to bring a touch of beauty to everyday wear, reflecting the warm, lively spirit she shared with their team.
Here’s a look at Wacoal’s top styles, now available in this iconic red … Read More
The season of shimmer is almost here and b.tempt’d is giving you a reason to start celebrating early. Introducing two new collections designed to make every moment feel like a special occasion: It’s On for effortlessly elegant daywear, and Room Service for those cozy, candlelit nights in.
Whether you’re dressing up for a holiday brunch, a festive soirée, or simply indulging in a little “me time,” these new launches bring … Read More
