Feeling cool and comfortable—regardless of how hot and humid the conditions may be… is such an important factor in how you show up for your day. The desire for a bra that provides support for all sizes and can combat the heat is something Wacoal Fit Experts hear often from customers; so, Wacoal’s design team created the solution.

The Keep Your Cool Collection includes a breathable, cooling underwire bra, three essential cooling panties, a smoothing tank, and a trio of shapewear staples. The reviews are in.… Read More

Easygoing. Effortless. Everything. Three words that capture this contemporary assortment of intimates.

The Future Foundation Collection is designed with brushed soft fabrics that deliver the functionality a modern woman’s busy life demands, with details to encourage the coolest, calm, and collected version of herself, always.

The Future Foundation T-Shirt Bra (shown above) is a must-own everyday bra for the woman who loves the functionality of a wire and the feel of, well, a cloud. Available in band sizes 30 to 40 and cup sizes A to DDD.… Read More

Wacoal’s Bras of Summer® features all the styles you need to refresh your top drawer.

The Keep Your Cool Underwire Bra (above) is designed with lightweight, breathable fabric that will keep you feeling refreshed even when temperatures soar. Available in band sizes 32 to 42 and cup sizes C to G.It’s strapless season! The must-have Red Carpet Strapless is the solution to any outfit. This style coverts to traditional, halter, crisscross, and one-shoulder styles.​ Available in band sizes 30 to 44 and cup sizes B to I.… Read More

This summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.

The Future Foundation Backless Strapless Bra supports and enhances your natural shape so you can bare skin with confidence.

This unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure back panels with power mesh for added support, along with a sweetheart neckline for modesty and shaping, this lingerie-drawer must-have will be your go-to for dressing up this summer.… Read More

Feel invincible this summer with the new At Ease Collection from Wacoal, featuring must-have styles you need today and every day.

This collection includes the At Ease Underwire Bra, designed with an innovative band that has the perfect amount of stretch so it never pinches or rides up. The seamless cups support and shape your curves for a polished look. Available in band sizes 32 to 42 and cup sizes C to G.

Break out your favorite summer tees and pair them with the At Ease T-Shirt Bra.… Read More

By ELLEN LEWIS

The comfort conversation has been a lingerie volume driver even before the Pandemic; escalating to full speed ahead as the world locked down. Women, seeking physical solace, turned their attention to bralettes and sports bras staving off a freefall in the intimate’s business. As we emerge from isolation, and begin to redirect our apparel preferences, a new bra design is taking root, a hybrid construction that combines the malleability of the non-wire with the support of an underwire.  Wacoal has pivoted seamlessly into this new bra reality with their new Softly Styled underwire, launched this past January.… Read More