I have been following Conturelle’s product emergence in North America ever since I was introduced to this legendary German brand 5 years ago. Entering the US market sometime around their 125th birthday, Conturelle began its ascent here with an introduction of some of their established European styles. One of these, Provence, a gorgeous 3 part Swiss embroidered, guipure trimmed underwire bra has played an enormous role in the company’s success in this highly competitive foundations market. Many of the retailers, whose insight I count on for defining the growth potential of this category, are giving it 5 star reviews. Maybe it’s my own German heritage, but I recognize the careful focus on consumer response in order to produce a well-engineered product with a classic appeal. It is part of the very detailed analysis and attention to garment construction for which this company is internationally revered. This fall, Provence a key item basic in the Conturelle collection has just strengthened its position by expanding its reach from B – I cups, 42 – 46 and adding a delicate sand color. Not new, but updated to support an expanding brand infrastructure and customer response, Provence continues to lead the Conturelle brand forward in America.
“In The End, The Customer Doesn’t Know, Or Care, If You Are Small Or Large As An Organization.
She Or He Only Focuses On The Garment Hanging On The Rail In The Store.”
Giorgio Armani
