I have been a part of the Intimate Apparel Industry for 30 years and worn many hats: Retailer, Merchandiser, Brand and Sale’s Director. The one lesson I have learned that trumps all is the critical importance of fabric sourcing and development when securing the integrity of the Lingerie product. Completely oblivious during my buying days; intent on fashion and margin, I did not grasp the complexity of the piece good markets until I began to research them myself. It was then, that I started to understand what really constitutes value in a garment. And in the process I gained valuable knowledge on what makes a style sell.
The entire design channel is dependent on the materials chosen to create a look. Finding the right materials is the key to establishing product value. Interfiliѐre, held semi-annually in Paris, has always been a destination for Lingerie designers. Considered the world’s most comprehensive Lingerie sourcing base this show is a must go for brands seeking the top positioning in innovation and fashion. Now, this stellar exposition has come to America. On September 23rd, Interfiliѐre New York launches at 82 Mercer Street. Presented by world renowned intimate trade show leader, Eurovet and Invista, the makers of LYCRA®, this collaboration is focused specifically on the North American Market. Culled down to industry leaders, 40 vendors will display their collections amidst a conclave of high power events led by leading players in our industry; Marie-Laure Bellon-Hops, CEO of Eurovet, Pattie Ficorillu, Sr Acct Manager for Invista and NPD’s Chief Industry Analyst, Marshal Cohen. On a personal note, I am very excited about the Proexport Columbia luncheon where this emerging country will share some of its phenomenal Lingerie sourcing opportunities. After all, exploration into new frontiers is what our American market is all about. Having access to new information only fortifies my belief that this is an exhibit worth attending
“Research Is Creating New Knowledge” ~Neil Armstrong
.
