Lingerie Briefs ~ by Ellen Lewis

New Bra Wearing Market Ignored by Industry

Two years ago this week, Elisabeth Dale wrote a blog on our Breast Briefs column titled What Happens When Men Develop Breasts?  Since that time Lingerie Briefs has received more emails and comments generated by men about this subject than any other topic covered on this site. Still, to this day, it is the most read blog, without exception, in our literary stable. Stats don’t lie; they inform. There is a trend emerging in the Bra market that should be addressed and could mean real profits for a savvy entrepreneur. Maybe a new type of bra needs developing with a new kind of message. I asked Elisabeth to explore the phenomenon further, because frankly, my readers, particularly some men, seem hungry for recognition on this critical topic. Read her Breast Briefs Column “Men Who Wear Bras; An Under Served Market” 

Also Read:  What Happens When Men Develop Breasts?

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