Tuesday evening I attended the 2015 Femmy Awards, the Lingerie industry’s marquis event. Presented annually by the Underfashion Club, whose entire mission is to raise scholarship money for aspiring FIT Intimate Apparel students, this party is a class act. Expertly and elegantly orchestrated with top of the line florists, musicians and caterers, the entire production always promises an evening of glamour and sophistication. For a few hours we all dress up, socialize with friends and colleagues and relinquish the apparatus of our everyday work lives. The anticipation and success of this stellar gala contributes to the balance of function and fabulous that is the underpinning of the Lingerie business. This year did not disappoint as the gorgeous Vivica Fox, the embodiment of feminine allure put her charismatic stamp on the event by warmly praising the hard work of the six student finalists.
The Femmy focuses on prestigious honorees and many brands contribute to the end result. However, reflecting on the parallel this special occasion has on our market product, I was reminded of Wacoal’s newest initiative, the launch of their European Design Collection. Maybe this was because of the introduction this month of the Marquis classic underwire bra, part of an aspirational group of exquisite styles culled from the French market. Taking the everyday functionality and fit of the Wacoal brand to a new level of fashion excellence, these bras and panties are a collaboration of the Wacoal engineering expertise and the finest trims available to the lingerie market. Available in 32-38, B-DDD cups, this style is designed with exclusive stretch Calais Leavers lace, satin straps, metallic touches and all the hidden construction attributes that define the brand’s ethos. Just as Vivica’s dress was a dazzling showstopper, this luxurious addition to the Wacoal arsenal promises to make an impression on women in search of beauty anywhere. Perhaps in future years, these aspiring design students will create a bra and panty set worthy of this Marquis mystique.
“There Has Always Been An Elegance To The Application Of Excellence” ~Richard Diaz
