Last week a new colt was born at the stables in Cabo where I ride. This is the 3rd one this year joining a herd of 50 horses. It is an extraordinary feeling to arrive in the morning and discover a tiny foal nuzzled next to her mother. The bond between this 1000 lb powerhouse and her baby is one of nature’s maternal snapshots. If you have ever given birth or witnessed another female in the birthing process, you probably have a visceral understanding of the essence of femaleness: endurance, strength, sacrifice and compassion. The changes in the woman’s body as she grows through pregnancy, breastfeeds (if she does) and often struggles to recover her former self, not only take an emotional toll, but also have a physical impact on a woman’s self-esteem. Keeping up appearances during this life changing journey can be a challenge. It got me thinking about the correlation between pregnancy, new mothers and intimate apparel.
Every season I discover another brand offering maternity bras. But, there are certain brands that are completely focused on this market niche. Companies such as Cake Lingerie, Belabumbum and Cache Coeur have a mission born of their owner’s personal experience: to sustain a woman’s confidence as she takes this journey. These are collections that have rallied the status quo in maternity intimates and created product that embodies both the sensual and functional needs that a woman seeks during this particular phase of her life. Cake’s assortment of bras bridges every aspect of a woman’s wardrobe: t-shirt dressing, pretty underthings, and now serious sports support. Belabumbum has built its equity with luxurious soft cotton lounge pieces comfortable enough for casual dressing and fashionable enough for outer wear. Cache Coeur, my French maternity discovery continues its inroads here in the USA with its unique fabrics, patented technical details and proven fit.
“Let Us Make Pregnancy An Occasion When We Appreciate Our Female Bodies”
~Merete Leonhardt-Lupa
