I am not sure how the cheeky Curvy Kate brand might feel about my correlation of their new garment construction updates to the renovation of a home, but their current fitting message is a perfect metaphor. This dynamic British company burst into the global world of lingerie 5 years ago with their innovative media campaign, Star in a Bra™ celebrating a fuller busted women. Proffering their message of fashion fun for girls with a kitschy attitude, they have made great inroads into the world of curvy intimates and swimwear. But like any new foundations venture, they hit some fit glitches. I have been watching closely to see how they would address these needs. I spent time with them recently to review their new up front engineering approach to fit and, frankly, I was impressed. The Ellace balconet bra is a prime example of the improved Curvy Kate fit. Already a bestseller, the stretch lace along the top of the cup combined with their flat seam lift enables flexibility with substantial support for 28-44, D-K cups. Yet, it remains true to their signature sassy aesthetic. Sometimes the smallest tweaks can make all the difference in a product’s viability.
“Everything Is Perfect And There Is Always Room For Improvement”
~Shunryu Suzuki