If you are wondering how I am going to possibly tie this to lingerie, take a look at Curvy Couture’s new Spring 16 campaign and the brand’s growing viability in an ever competitive marketplace. Capitalizing on their well-known proficiency at developing excellent fit for curvy women, last year they empowered their brand message with a strategic fashion presence. They created the Vivica A. Fox Collection by Curvy Couture, a capsule foray into sexy lingerie up to H cups. Recognizing how the influence of Vivica’s charismatic demeanor could enhance the technical savvy of the Curvy Couture profile, they combined engineering expertise with sassy and seductive designs and captured a vote of confidence from larger breasted women. One of my favorite candidates, is the flirty Foxy Lace balconette (34-44, C-H). A gradual push up, all lace on the surface with inner pads that add no bulk and do all the work. Modeled by Vivica herself, it packs a powerful message: seduction matters as long as it is sustained by a strong foundation of experience. Bra politics. Who knew?
“You Have To Stay True To Your Heritage; That’s What Your Brand Is About. ~Alice Temperley