Lingerie Briefs ~ by Ellen Lewis

Bra Politics ~ Vivica A. Fox by Curvy Couture

Exclusive-to-Ellen_Foxy-Lace-Balconette-in-BlackAll one needs to do, is look at the political scene in the United States to recognize that despite your personal preferences, something is happening out there. There is a sure sign that the culture of complacency has shifted. I attribute this to frustration for sure, but most resolutely to an electorate not afraid of speaking out and seeking change. This is really what America’s Constitution is all about. However, we need to remember that the Constitution was carefully crafted through creative thought and great understanding of how the world worked. No matter what bubbles on the surface, it’s the infrastructure that counts. This is what sustains the American brand

If you are wondering how I am going to possibly tie this to lingerie, take a look at Curvy Couture’s new Spring 16 campaign and the brand’s growing viability in an ever competitive marketplace. Capitalizing on their well-known proficiency at developing excellent fit for curvy women, last year they empowered their brand message with a strategic fashion presence. They created the Vivica A. Fox Collection by Curvy Couture, a capsule foray into sexy lingerie up to H cups. Recognizing how the influence of Vivica’s charismatic demeanor could enhance the technical savvy of the Curvy Couture profile, they combined engineering expertise with sassy and seductive designs and captured a vote of confidence from larger breasted women. One of my favorite candidates, is the flirty Foxy Lace balconette (34-44, C-H). A gradual push up, all lace on the surface with inner pads that add no bulk and do all the work. Modeled by Vivica herself, it packs a powerful message: seduction matters as long as it is sustained by a strong foundation of experience. Bra politics. Who knew?

“You Have To Stay True To Your Heritage; That’s What Your Brand Is About. ~Alice Temperley

 

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