Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did not see the entire market offer at Curve but I was able to sniff out some interesting direction. Here are some of the evolving trends that revealed themselves:
BACK STORIES
BODY LANGUAGE
EMBROIDERED STATEMENTS
THE DETAILS UP THE ANTE
GOLD STANDARD
WASHED, DIPPED AND TIE DYED
LOUNGE FOR DIFFERENT LIFESTYLES
SPORT REVS UP
CURVES COUNT
SHAPEWEAR ICONS
BRIDAL
THE MEN’S MARKET CONTINUES TO EMERGE IN LINGERIE SHOPS
