By HOLLY JACKSON
What does size equality really look like when it comes to fashion and lingerie? Many prominent companies are starting to argue that it’s pretty simple: equality is when a store carries a full size range of items that are all the same. While Uye Surana isn’t one of the companies explicitly making that argument in their marketing materials, I would argue that they are a great example of what those principles look like at work. A few years ago this small NYC based brand decided to take on the challenge of making lingerie, swimwear and loungewear for everyone – and to make it all by hand in the United States at the same time.
The first clue is their marketing. Plus-side models lounge next to smaller models wearing the same looks with no design dilution. Sizes XS to 3XL are considered standard for “Easy Fit” sizing and sizes 28A through 42H are considered standard for bra sizing. If a customer doesn’t fit into that range, Uye Surana will make a custom size version of that piece for no additional charge. Uye Surana is a place that doesn’t restrict possibilities in a world where producing a huge range of sizes is both expensive and difficult.
The brand doesn’t restrict itself to bralettes and panties either. Uye Surana produces a lovely range of reversible swimwear as well as beautiful draped loungewear pieces. They even make matching stockings for each range which can also be custom sized – I’ve truly never seen this option anywhere else.
What this massive mix of sizing and styles has in common is a focus on feminine details and bright modern colors and prints. Their “Give Me Butterflies” Bikini Top features a showstopping exclusive and realistic butterfly print, while their Lila Lace Wireless Bra uses eyelash lace and mesh to create layers of texture and lightness. Even their snake print pieces have a natural charm and elegance to them.
Handmade lingerie brands used to reside strictly on Etsy, locked into the perception of being forever ‘amateurs’ in the industry. Brands like Uye Surana prove that there is a future for handmade lingerie as part of the mainstream industry – and that it’s one that customers of all sizes can get in on.
