Curvy Briefs

By HOLLY JACKSON

Ulla Popken Plus size lounewear & swimwear as seen on Lingerie Briefs

I had never heard of Ulla Popken before I came across their booth at Curve, even though they are popular in Germany and the EU. Plus size brands are rare in the EU, but Ulla Popken makes pieces exclusively for sizes 12 to 38! Their booth was a sea of fun prints, innovative loungewear and mix and match pieces that were both playful and sophisticated.

Ulla Popken Plus size lounewear & swimwear as seen on Lingerie Briefs

It’s been a few months since the show and the pieces that stuck with me the most from Ulla Popken were their various tropical inspired lingerie, swimwear and loungewear pieces. Some of them were so elegant they could be worn as outerwear! Ulla Popken has been on my brain specifically now that we are all staying inside all the time and everyone has switched over to stretchy pants and pajamas as work clothing.… ...Read more


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By HOLLY JACKSON

The Underargument: sustainable feminism, as featured on Lingerie Briefs

There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.

The Underargument: sustainable feminism, as featured on Lingerie Briefs

The Underargument is a brand that is in some ways more about the message than about the lingerie. This isn’t to say that the lingerie isn’t worthy: Their sumptuous fabrics in classic jewel tones are beautifully finished and would be at home in any high end boutique. The brand is interested in something more than nice undergarments though. They describe their pieces as “wearable reminders advocating the power of individuality”. Each collection features an empowering name:

For awesome // Against Perfection
For sexy // Against Sexism
For identity // Against stereotypes
For love // Against Oblivious

The Underargument: sustainable feminism, as featured on Lingerie Briefs

Their marketing is also based around these four statements that women find themselves encountering in difficult ways in their everyday lives.… ...Read more


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By HOLLY JACKSON

Royce Lingerie wirefree Maisie Bra as featured on Lingerie Briefs

 I’ve been spending a lot of time lately thinking about the value of comfort in bras. I used to be all about aesthetics when it came to lingerie, but over the past year I’ve found my collection expanding into more comfortable options that don’t have wires and are easy to throw on. Unfortunately, many “comfort” bras are not that attractive. Why can’t we have god looking bras that also are fun bras? In my mind, Royce Lingerie is one of the companies who tackles that challenge especially well.

Royce is notable not just because they focus on comfort and maternity bras, but because they do it in such a pretty way. Many of their bras are meant to serve as true everyday bras rather than bralettes or lounge bras. They fill a basic need in a comfortable way, but they do it with style.… ...Read more


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By HOLLY JACKSON

Ewa Bien Diamond collection, environmentally friendly lingerie made from recycled plastic bottles in cooperation with Inter Spitzen AG in their quest for sustainability as featured on Lingerie Briefs

Environmentally friendly initiatives in the fashion industry are often discussed and praised, but rarely are we given such an immediate and dramatic reminder of how needed they are than we have over the past few weeks. The fires in Australia are horrible beyond measure, costing countless animal lives and displacing huge numbers of people. They’ve also harmed the environment permanently by causing damage that the landscape may never be able to recover from.

If people my age and our children want to have even a minimally healthy planet to live on, companies and individuals need to act now to produce dramatic and fast changes in the industry. This is not thinking ahead – this is merely planning for what is happening environmentally right now. It may not be possible to stop the damages at all, but massive change might contain them to the current level.… ...Read more


Spotlight On …

By HOLLY JACKSON

Sugar Candy Lux bralette & Sugar Candy Crush bralette in denim as featured on Lingerie BriefsI discovered Sugar Candy bralettes about a year ago due to a chronic health issue. I had developed an intolerance for underwired bras. I can still wear them and I do frequently, but I went from someone who could basically sleep in one to someone who has about a 6 hour tolerance for one under the best circumstances. While my health issue is minor and treatable, my adjusted circumstances gave me a small amount of understanding of people who just can’t deal with wires for various reasons. The wireless bra market provides a real service to it’s customers, whether it’s based on comfort or because of a disability.Sugar Candy Basic bralette in black as featured on Lingerie BriefsThe bralette market is getting much better in G through K cup sizes but it’s still more limited than if you wear a C cup. SugarCandy was one of the first brands to advertise to that size range exclusively and they still lead in terms of comfort and technology.… ...Read more


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