By ELLEN LEWIS
I just returned from my home in Cabo San Lucas where I horseback ride practically every day. It’s not easy doing high impact sports as a larger breasted woman. I am a G cup and luckily, in the past several years, I have had options. But I remember when this wasn’t reality and I struggled to participate in certain activities. That’s why I can relate to the problem for K cup girls (English sizing). By the way, that’s an O cup in the USA!… Read More
By HOLLY JACKSON
There’s been a full-scale adoption of wireless bras by everyone over this past year due to the various stay-at-home orders. Many of us are taking our bralettes with us and eschewing underwires, even as we all re-enter the world and resume our lives. The market for curvy bralettes has improved tremendously over the past few years, but it has also focused heavily on basics and sportier options. If you wanted a luxurious bralette in an H cup that paired well with a beautiful designer outfit you were mostly out of luck.… Read More
By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but his steady presence has changed our lives.
When Elomi Lingerie initiated there All About Charley campaign, I thought about my son.… Read More
By HOLLY JACKSON
I decided to lose weight last August when I read several articles about the increased risk of dying of COVID when one was obese. At that point I was a size 18. I’m now a little over halfway to my goal of a healthy BMI and a size 10. When I started losing weight I expected that buying clothing and lingerie would become much easier. I’ve found that it’s actually the opposite: a 36H has far more options in the current market than a 30J does.… Read More
by HOLLY JACKSON
I finally managed to get vaccinated earlier this week, which got me thinking about all the fun things I can start to do in mid-May! I’m not sure I’m ready to dine indoors yet, but I am definitely looking forward to shopping the local farmer’s markets and going to some doggie playdates with friends.
Parfait Lingerie knows that we’re all ready to get out and about again and many of us have developed a new loyalty to comfortable bralettes. Their new Bralettes of Summer campaign perfectly captures the current mood of consumers.… Read More
By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda lovers can rejoice because it’s being released in three new colors this spring. Kiss, Pink Kiss (in stock now) and Storm (arriving in May) will help fans add to their current collections and channel some of that warm weather energy into their lingerie drawers.… Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A year ago the brand introduced Milkful, which coincided with the first lockdowns. The idea of launching a completely re-designed set of bras for plus size mothers right then was intimating, but Emily decided to push through anyway and make it work.… Read More
