By ASI EFROS
Founded in 1960, Eurojersey has quickly established itself in the sector of sustainable Italian-made warp-knitted fabrics. Its latest innovation, the patented range of Sensitive® Fabrics produces smart textiles that are in high demand among major intimate apparel and swimwear brands.
Ever since 2007, Eurojersey has been a beacon in the movement of reducing the environmental impact of its production processes through its SensitivEcoSystem® project. It’s an all-encompassing vision that is focused on a set of procedures developed to cut down water, energy, and chemical consumption and reduce waste and carbon emissions. These measures trigger ethical behavior that involves every single aspect of the company’s daily life and even reaches beyond its borders to raise awareness of environmental responsibility.
Sensitive® Fabrics is a special range that encompasses patented textile construction, three-dimensional stretch, quick-drying, and proven shape and color retention. The swimwear, crafted in these textiles, offers the second skin effect, high performance, 50+ sun protection, and breathability. It’s also ten times more resistant to the effects of chlorinated water, sunscreen, and heat.
Along with the high technical performance, the textiles made by Eurojersey bring to light brilliant design, audacious color, and sensual texture. Freedom, Ancestral, Monsoon, and Clarity are four trends for the summer of 2023, which more than ever illustrate the company’s aesthetics.
Freedom is a trend that encompasses Creole influence and pays tribute to the wild beauty of the tropics. Bold prints, that harbor ethnic flavor, elevate the energy of this mood. The beauty of the wild blooms and the textural aspect of the foliage enhance visual expression and fill it with joy. Printed on Sensitive® Fabrics the Earthy tones of red and yellow are highlighted and exist in perfect harmony with the water blues — a color palette that is ideal for the pool or beach parties.
Ancestral brings forth a strong reference to primitive art and is rich with totemic designs and symbols. It’s a mood that converts the signs of the centuries-old cultures into lines and shapes with sophisticated modernity and elegance. Transferred onto the Sensitive® Fabrics, the vibrant and unobtrusive patterns of this mood are perfect for the tropical beach. Refind color palette that celebrates shades of browns and blues pays homage to the cultural heritage and carries the ancestral tradition into the present time.
Monsoon is a vignette of prints inspired by the beauty of the tropical forest. Its vibrant energy, the sound of rain, the aroma of water-drenched vegetation, and the rich texture of foliage instantly transport you to the tropical paradise. Patterns are influenced by the flora and fauna where plants, flowers, reptiles, and wild cats coexist harmoniously. Natural shades and splashes of intense color enhance the surface of Sensitive® Fabrics resulting in fascinating interpretations of the contemporary body-fashion trend.
Clarity celebrates the charm of the 1960s and inspires prints with retro reference. Multicolored patterns with the basic, geometric, and graphic 3D designs on Sensitive® Fabrics model the sporty mood of that time. This trend is a tribute to dynamic performance and refers to athleticism, freedom of movement, and practicality. Vibrant and sunny shades combined with the pastel undertones generate the mood-boosting response, which is vital in the creation of chic and sporty body-loving garments.
To learn more about the Sensitive® Fabrics collection and about the eco-conscious ethos of Eurojersey, visit www.sensitivefabrics.it.
Contact information:
Paola Bosetti, Eurojersey Press Office
Tel: +39 02 97069098
Email: pb@bosettistudio.com
Instagram: @sensitivefabrics
Facebook: @sensitive.fabrics
