Material Briefs

By ASI EFROS

Seamless technology image by Memoi as featured on Lingerie Briefs

As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.

Seamless technology image by Memoi as featured on Lingerie BriefsMe Moi

The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this task, the textile is cut into multiple pieces and then put together by using one of the assembling methods like sewing or fusing.… Read More


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By ASI EFROS

Sarah Borghi's sustainable Green Collection of tights & legwear as featured on Lingerie BriefsGreen Collection – Organic Cashmere Tights

Sarah Borghi vanguards the movement of eco-responsibility by launching the ‘Green Collection’ — a first-of-a-kind range of 100% biodegradable and ethically manufactured premium hosiery and socks. 

Sarah Borghi's sustainable Green Collection of tights & legwear as featured on Lingerie BriefsGreen Collection – 40 Denier Tights – Oceano Colorway

An Italian hosiery company with a 40-year heritage continues its legacy by expanding into the realm of innovation, progressive technologies, and sustainable fibers. In addition, Sarah Borghi leads in superb craftsmanship and creative product designs, thus giving a new validity to the ‘Made In Italy’ seal of approval. Read More


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By ASI EFROS

Eurojersey Sensitive fabrics and textile trends as featured on Lingerie BriefsSensitive® Fabrics – Freedom Trend Swimwear 2023 

Founded in 1960, Eurojersey has quickly established itself in the sector of sustainable Italian-made warp-knitted fabrics. Its latest innovation, the patented range of Sensitive® Fabrics produces smart textiles that are in high demand among major intimate apparel and swimwear brands.

Eurojersey Sensitive fabrics and textile trends as featured on Lingerie BriefsSensitive® Fabrics – Freedom Trend Swimwear 2023 

Ever since 2007, Eurojersey has been a beacon in the movement of reducing the environmental impact of its production processes through its SensitivEcoSystem® project. It’s an all-encompassing vision that is focused on a set of procedures developed to cut down water, energy, and chemical consumption and reduce waste and carbon emissions.Read More


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By ASI EFROSPosture Wings innovative bra as featured on Lingerie Briefs

Meet Mary Fenske, who is among FemTech & HealthTech’s top 100 inventors and CEO of Posture Wings™, a patented bra concept that revolutionizes the methodology and purpose of bra design and construction. 

Posture Wings innovative bra as featured on Lingerie Briefs

I’m excited and honored for the opportunity to present this interview with Mary Fenske, which highlights her unique point of view and extensive knowledge of women’s physiology, health, and wellbeing as well as the history and evolution of undergarments.

Q. What is the purpose and primary focus of your invention?Read More


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By ASI EFROS

Embrago - Bra-Free Clothing For Women With Full Busts - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Embrago™ introduces a conceptually new hybridized way of dressing that doesn’t involve a bra. What drives the design and construction of the brand is an uncompromising commitment to three pillars: SUPPORT + COMFORT + STYLE, all at once and specifically designed for women with fuller busts.

Karen Poirier in Embrago™ Ultimate Dress - Princess Version - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Karen Poirier, the designer behind the brand, has spent the last 10 years spearheading the research, development, and wear-testing of her patented system specifically engineered for women with larger breasts.Read More


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by ASI EFROSBraXière is a development company that redefines how women’s underwear is created. In the last 100 years, basic lingerie designs have remained unchanged, especially in the areas related to women’s health.BraXiere a French lingerie brand - featured on Lingerie BriefsBraXiere fills the gap by providing women with an excellent wire-free, two-part hybrid bra that is multifunctional, comfortable, beautiful and well-fitting. The collection is designed in France and manufactured in a small workshop near Saint-Etienne with careful attention to every detail. 

Macha Brizay, a creator behind the innovative and inclusive label, has worked with more than 50 lingerie brands and amassed impressive technical knowledge.Read More


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By ASI EFROS

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie Briefs

Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie BriefsRegister printing with GOTS certification 

On July 6, 2021, at the Milano Unica fair, Iluna debuts the newest yarn, GRS certified and developed with 50% pre-consumer waste materials, which is now available in translucent and shiny form.Read More


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