Material Briefs

By ASI EFROS

Elena Romero, graphic and textile designer, as featured on Lingerie Briefs

Meet Elena Romero, a graphic and textile designer, whose unique artistic language fascinates the imagination. Exceptional is Elena’s poetry in paint, with the elegant dance of floral blooms, ripened color palette, intricately shaped strokes, and lakes of watercolor reflecting the sunset. 

“My creative process always starts with a question, which is followed by the search for information and reference material…then paper and pencil…something always comes up. I am inspired by a walk in the countryside, a painting in a museum, a good book, a song, a talk with my children,” says Elena....Read more


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By ASI EFROSEffleure scented oil-infused lingerie - featured on Lingerie BriefsEffleure is a life-altering collection of aromatic oil-infused lingerie. It launched in 2020 and immediately won the hearts of connoisseurs of all things intimate.

“In romantic settings, intimacy is all about sensuality and self-assurance. A woman who is in touch with her sexuality and comfortable enough in her own skin, will slow down, live in the moment, and enjoy every second of an intimate encounter.” shared Virginia Marcolin, a Founder and CEO, EffleureEffleure scented lingerie - featured on Lingerie BriefsVirginia’s love-affair with luxury began in the UK, where she was entrusted with the intricate task of acquiring lingerie for Selfridges, a home for the most elegant intimate apparel creations....Read more


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By ASI EFROS

Legoplast packaging for a green and sustainable future

The resounding success of the Italian packaging company Legoplast hasn’t come as a surprise. In the demanding global market, it takes a very special team of dedicated professionals, unmatched creativity, cutting-edge technology, and the latest trends in material science to thrive. 

“Customers around the world trust our packaging with the delicate task of protecting and promoting their products,” said Federica Mazzon, Sales Executive, Legoplast, during our virtual meeting. 

Legoplast packaging for a green and sustainable future

A multiverse of shapes, finishes, and closure techniques are just a few of the elements that the company offers to its customers....Read more


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by ASI EFROSChanty is a creator of fine 2-way stretch jacquardtronic, and textronic laces -featured on Lingerie BriefsFollowing a trail of the virtual bread crumbs through the dark forest, I finally reached a magnificent garden of gently knitted transparent patterns, enchanting colors, and natural yarns. For me, a lingerie designer by trade, this is how discovering this incredible company felt like. 

Chanty is a creator of fine 2-way stretch jacquardtronic, and textronic laces based near Frankfurt am Main, Germany, and a place of origin to many wonderful ingenious and prolific conceptions. Chanty’s goal, above all, is to anticipate demands and satisfy tastes of all women, stylish and romantic, active and elegant, minimalists and lovers of all lavish....Read more


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By ASI EFROS

Demery Jayne lifestyle swimwear as featured on Lingerie Briefs

The Muse – Inner Freedom – Demery Jayne

Demery, a passionate world traveler, interlaces the idea of innate freedom into her awe-inspiring designs. They express her sun-kissed memories of exotic cultures and far away lands. Soaking the sun and the saltiness of the ocean water, Demery dreamed of her collection while feeling one with the universe. Wouldn’t you want to experience such inner freedom that transforms you into what you want to be…into your better self?

“I have always flourished in the water environment and I loved everything about the islands just off of the Venezuelan coast…I went there and ended up staying for a few years....Read more


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By ASI EFROS

Annette International as featured on Lingerie Briefs

The energy that is uniting like-minded humans over miles of land and sea, in the pursuit of common goals, is palpable.

Sharon Singer’s passionate story about the creation and evolution of Annette International grabbed my imagination and glued my ear to the phone. In an instant, the distance between California and New York City had disappeared.

“While developing our collections, we always give more to women in innovative fabrications, functionality, and design. We believe that women are increasingly conscious of their health....Read more


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By ASI EFROS

Karl Mayer Engineered lacy bralette and panty Engineered lacy bralette and panty

Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.

I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, founder of Concepts Paris. I was excited to find out more.… ...Read more


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