by ASI EFROS
“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.
In less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone a mastectomy in 2018, Kamroen has been determined to redefine her femininity, both physically and mentally.… Read More
by ASI EFROS
Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates.
In my interview with Carol, she gave me a glimpse of her creative process.
“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself WHY NOT? How can this NO be a YES? What will it take for this to be its full potential?… Read More
By ASI EFROSMatriarch Robe, Pattern – Silver Lining
A collection of exquisite 100% Silk Robes by Birds of Paradise is nature’s most symbolic manifestation. Mother Nature unites us all, in the life cycle of rebirth and beauty. Like a deft artist, it paints fiery sunsets over the oceans, a green tapestry of the rainforest, tropical flowers, and exotic birds.
Matriarch Robe, Pattern – Bloom
The magnificent Matriarch Robe is both, an indulgence and a gracious gift. It signifies abundance and love and becomes an expression of gratitude when given to those that we cherish the most.… Read More
By ASI EFROSMy interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
“They desire to take full ownership of their own bodies without the need for external validation from anyone else,” says Vyra, Founder/CEO, LECHERY Hosiery
Was there an event in your life that prompted you to create your company?… Read More
By ASI EFROS
Alexandre Gijon, a founder of STUDIO ESTAMPA, catches the viewers off guard with the sheer genius and magnetism of his print collections. His graphic philosophy stretches beyond print and textile design while adding another dimension to his work.
“I strive to design patterns that are unexpected, colorful, and unique. Today everything looks the same, so I think ten times before designing a simple rose floral print,” Alexandre shared.
Alexandre began his career in men’s tailoring, after completing his degree in fashion design in 2004.… Read More
By ASI EFROS
Meet Elena Romero, a graphic and textile designer, whose unique artistic language fascinates the imagination. Exceptional is Elena’s poetry in paint, with the elegant dance of floral blooms, ripened color palette, intricately shaped strokes, and lakes of watercolor reflecting the sunset.
“My creative process always starts with a question, which is followed by the search for information and reference material…then paper and pencil…something always comes up. I am inspired by a walk in the countryside, a painting in a museum, a good book, a song, a talk with my children,” says Elena.… Read More
By ASI EFROSEffleure is a life-altering collection of aromatic oil-infused lingerie. It launched in 2020 and immediately won the hearts of connoisseurs of all things intimate.
“In romantic settings, intimacy is all about sensuality and self-assurance. A woman who is in touch with her sexuality and comfortable enough in her own skin, will slow down, live in the moment, and enjoy every second of an intimate encounter.” shared Virginia Marcolin, a Founder and CEO, Effleure. Virginia’s love-affair with luxury began in the UK, where she was entrusted with the intricate task of acquiring lingerie for Selfridges, a home for the most elegant intimate apparel creations.… Read More