Intimate Talks

BY ASI EFROSMs Pomelo CEO on building a Lingerie Business - featured on Lingerie Briefs

In our first “Intimate Talks” interview – How To Start Your Lingerie Business, Ilona Shariga outlined the main pillars of a successful lingerie startup. I’m excited to share with you our second conversation where she focuses on the nitty-gritty of the process.

Being a founder and CEO of the lingerie brand Ms Pomelo, which specializes in plus sizes, Ilona shares her own experiences and provides invaluable insights from the vantage … Read More


Spotlight On …

Asi Efros 'Intimate Talks' with Bra La Mode's Moira Nelson on Lingerie Briefs

By ASI EFROS

In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.

 

During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra construction, she likened it to … Read More


Spotlight On …

By ASI EFROSTaurat Hossain, Photographer, The WonderLoft featured on Lingerie Briefs

Taurat Hossain, a brilliant millennial who has quickly risen to become New York’s sought-after editorial fashion photographer, shares the ups and downs of his journey.

 

Originally from Queens NY, born to a single mother of four from Bangladesh, he was raised on the West Coast.

“I was always content with my life in Los Angeles. However, every time I visited New York, I was in love with the idea of my Read More


Spotlight On …

By ASI EFROSMs Pomelo plus-size lingerie brand - an interview on Lingerie BriefsIn this must-watch “Intimate Talks” interview, Ilona Shariga, a former banker and founder of the plus-size lingerie brand Ms Pomelo, explains the business side of lingerie. You will learn about the value proposition, target customer, Initial investment, financial runway, board of advisors, and investors.

 

Currently, Ilona oversees the progress of Ms Pomelo, which is produced at her family’s factory. It is an experienced lingerie manufacturer based in the city of Liepaja, … Read More


Spotlight On …

BY ASI EFROS

Lady Gaga wearing MURMUR Satin Sculpt Bodysuit Red for Haus Labs Campaign featured on Lingerie BriefsLady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)

Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.

Paris Hilton wearing MURMUR Satin Sculpt Bra Top for Cosmopolitan Spain featured on Lingerie BriefsParis Hilton wearing Satin Sculpt Bra Top Read More


Spotlight On …

By ASI EFROSSoubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsI first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. Soubi Studios - Sporty Intimates by Sofia Bianchi featured on Lingere BriefsWhile watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life and her artistic pursuit. This Read More


Spotlight On …

by ASI EFROSJournelle collection and interview with Guido Campello on Lingerie Briefs

I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.

 

Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions of the Italian lingerie craft. Read More


Spotlight On …

1 2 3 5 Page 1 of 5