Chet Lo
Mare di Moda continues to stand apart as one of the most influential trend platforms for the global swimwear, bodywear, and athleisure markets. Far more than a materials show, it offers a forward-looking framework for understanding how fashion intersects with lifestyle, culture, and values. Guided by the always-insightful forecasting of David Shah, editor, publisher, and industry provocateur, the annual gathering in Cannes provides a clear lens into where design is headed next.
Stella McCartney
As the industry looks toward 2027, the dominant message resonating throughout Mare di Moda was unmistakable: Making Waves: A Call for Change. This theme moves trend forecasting beyond surface aesthetics, urging brands and designers to innovate with intention. In an era shaped by disruption, environmental urgency, and shifting consumer priorities, making waves means rethinking values, challenging conventions, and designing products that connect emotionally and culturally. Five key trend directions emerged, each reflecting a different response to this call.
DESIRED
Kenzo
A new expression of sensuality defines Desired, one that is intuitive, empowering, and rooted in personal confidence. This is flirtation reimagined, shifting away from submission toward playfulness, wit, and self-control. Feminine energy feels joyful, cheeky, and self-directed.
Silhouettes explore sculptural transformation. Cocoon-like volumes wrap the body in softness through inflated, foam-inspired shapes, while ultra body-conscious forms create contrast within collections. Textures feel tactile and comforting, cloud-like, woolly, or finished with liquid sheen balancing protection and allure.
The color palette centers on warm, skin-enhancing neutrals: snowy whites, soft beiges, delicate pinks, blush magenta, lavender, golden ivory, and creamy nude. Sheer translucencies diffuse color across the body, while lustrous finishes heighten the sensual experience.
NIKE
LIBERATED
Diesel & Scar Kennedy & Gabe Gordon
Liberated celebrates individuality, freedom, and the joy of difference. Here, swim, bodywear, and athleisure evolve beyond pure function to become expressive, adaptable garments designed for real life.
Silhouettes embrace patchwork, collage, and modular construction. Pieces are combinable, repairable, extendable, and designed for play. Hybrid looks blur categories. Streetwear flows into workout, lounge, or everyday wear. Layering, padding, knotting, fringing, and slashing create dynamic, customizable forms.
Colors are joyful and inclusive, blending brights with washed, thrifted, gently faded tones. This imperfect spectrum reflects lived-in authenticity and celebrates the beautiful complexity of human individuality.
Paolina Russo
ROOTED
Sia Arnika & Isa Boulder & Sia Arnika
Rooted reflects a growing desire to design with humility and environmental awareness. It positions nature as both inspiration and guide, emphasizing responsibility toward future generations.
Colors are drawn from the raw elements of the natural world, muted cloud greys, weathered earth tones, mineral hues, and organic neutrals shaped by time and landscape. The result is a palette that feels grounded, honest, and enduring.
These silhouettes draw from plant, animal, and mineral forms. Lines reshape the body as part of the natural world, textured by time, weather, and seasons. Sun-dried drapes and wraps trace the figure, while macro florals and antler-like details punctuate the design. Trompe l’œil effects evoke rain, camouflage, tree rings, and weathered wood. Crochet and lace forge new, hybrid silhouettes, ragged, spiked, and rugged where human, plant, and animal converge.
Isa Boulder
NOSTALGIC
Fendi
In response to digital saturation, Nostalgic reconnects fashion with craft, heritage, and the human hand. It values cultural relevance and time-honored techniques, emphasizing emotional durability over speed.
Silhouettes reference romantic traditions through scarf wraps, fluid pareos, airy tunics, and retro elegance. Corsetry and lingerie details reappear as structure, while quilting and pleating add dimension and ornamentation.
Color is inseparable from textile surface. Matte finishes deliver velvety depth, while high-sheen fabrics amplify richness and tonal variation.
Monse & Dries van Noten
BOOSTED
Ludovic De Saint Sernin & Alexander Wang & Ludovic De Saint Sernin
Boosted looks toward the future with a holistic, performance-driven mindset. Strength is redefined, not as rigidity, but as personal capability and fluid power.
Silhouettes focus on body mapping, support, and movement. Wrap constructions, technical fastenings, multi-way garments, voluminous puffers, body-conscious pieces, and flowing robes coexist, celebrating versatility and transformation.
Colors move into the cosmic realm: space black, basalt, and deep marine are energized by gradients, bioluminescence, acid glow, frozen pales, and flashes of magma red.
Nandin Erdene
At Mare di Moda, the message was clear: the future of swimwear, bodywear, and athleisure lies not just in how garments look, but in what they stand for. Making waves means designing with purpose, creating fashion that is thoughtful, responsible, and deeply connected to the world we live in.
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