Plume Reimagined: Simone Pérèle Gives a French Lingerie Icon New Freedom

By ELLEN LEWIS

There are few settings more naturally suited to a French lingerie story than Ladurée. In the heart of Soho, Simone Pérèle gathered friends, fashion insiders, and industry guests for an intimate celebration of Plume, a renewed expression of one of the brand’s most memorable collections.

Ladurée provided a refined backdrop for the occasion, where cocktails, conversation, and elegant bites added another layer of Parisian character to the evening. Guests connected with the Simone Pérèle team, explored the inspiration behind Plume, and enjoyed an exclusive look at the collection as the brand celebrated its return.

But Plume carries a history that reaches well beyond the evening.

Originally created by Simone Pérèle in 1972, Plume was distinguished by airy lace and precise support, a defining interplay of delicacy and engineering. More than five decades later, that heritage has been renewed for the way women dress now.

The new Plume is freer and more contemporary, retaining the essence of the original while introducing a new sense of ease. A smoothing effect, discreet sheen, and an ability to virtually vanish beneath clothing make it lingerie designed to become a seamless part of the wardrobe.

At Ladurée, Plume became the focus of the evening as guests celebrated the return of a name deeply anchored in Simone Pérèle’s history. Yet this was not simply a look back. The gathering offered a glimpse of how the house continues to move forward, preserving its French character while responding to the needs and sensibility of the contemporary woman.

And perhaps that is what makes this new Plume so intriguing. Simone Pérèle has not simply revisited its archives; it has taken an idea that resonated in 1972 and given it new freedom.

Plume is a reminder that true heritage does not have to stand still. Sometimes, the most interesting way to honor an original is to set it free.

See More Stories on Lingerie Briefs