This week’s Intimate Discovery: Elegance and Simplicity Enter the Robe Market
A few months ago, I had the pleasure of meeting Cynthia Varat, the creator and owner of the Louis At Homeloungewear brand, launched at retail for spring 2011. Having spent 10 years of my own career ensconced in the development and production of this core Intimate category, I recognize quality when I see it. Made in Peru of the softest, lightweight Pima cotton, these woven pique and satin herringbone robes are recognized for their flawless fine needle tailoring. The smooth seam sewing technique is the signature of these elegant, understated designs. Already selling well at Intimacy and Lingerie On Lex in NYC, they are the perfect addition to a sophisticated, yet casual woman’s Intimate’s wardrobe.
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“Simplicity is the Ultimate Sophistication” . . . . Leonardo Da Vinci
