Celebrate Yourself ~ LELO

I have been ensconced in the Lingerie world for more than 25 years and as a curator of this intimate art form, I have often wrestled with the position of pleasure objects in the gallery of a tasteful boutique.  In the Intimate Apparel world, there has always been a delicate dance between elegance and the erotic.  It is a woman’s right to experience her femininity no matter what journey her life might take, but how does a store tell this story with intelligence and class? I found the perfect equation when Gina Mastrangelo, owner of Gié Gié Lingerie in Paoli Pennsylvania told me about the Woman’s Recovery event she sponsored early this year.  Partnering with a radiation oncologist, two general surgeons, and LELO, purveyor of personal luxury objects, she set out to prove that female cancer victims, feeling stripped of their sensuality, could still experience pleasure, as an individual or with a partner.  In a private upscale setting, after hours, clients had an opportunity to interface with experts, bond with each other and discover beautiful products designed to re-ignite their sexuality.

Digging deeper into the Swedish made LELO brand, I was intrigued, not only by the exquisitely and delicately rendered objects that they proffer, but also by the company’s intent to forge an upmarket niche that respects sexual freedom with medical research and support.  Every product is developed with the highest parameters of quality and sculpted with ergonomic simplicity in PC ABS body safe silicone.  These discreet and tactile designs are part of a stable of LELO offerings that are created for the sole purpose of validating a woman’s private needs and delivered in award winning packaging.  Merchandising tactile, flowing forms that stimulate the feminine libido, LELO has created a sleeper business category devoted to revitalizing and restoring a woman’s sense of self.  For pleasure or play, these little toys are a woman’s private treat to her personal well-being.

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“The Art of Pleasing Consists in Being Pleased.” . . . William Hazlitt
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Available At:

Brookstone.com

Soleil Toile:  Westport, Connecticut

Barbara’s New Beginnings:  Fort Wayne & Indianapolis, Illinois

Derriѐre De Soie:  Charlottesville, Virginia

Peek Intimates:  Greenwood, South Carolina

Sarah Ann’s Undercover World:  Greer, South Carolina

Zovo Lingerie:  Seattle, Washington

La Silhouette:  Madeira, Ohio

Journelle:  Miami, Florida

Trousseau II:  Memphis, Tennesee

Muse Intimates:  Tulsa, Oklahoma

Purrmission:  Santa Barbara, California

Le Bra Lingerie:  West Hollywood, California

Lilibeas: West Reading, Pennsylvania

The Pink Slip:  New York City, New York

Bardot Lingerie:    Milburn, New Jersey

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CLICK HERE to enter to WIN $1000 retail merchandise from AFFINITAS LINGERIE

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CLICK HERE to enter to WIN $1000 retail merchandise from ELLIPSE LINGERIE

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