[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/09/jjjohn-ddd.jpg”][/lightbox]My father was a gentle man, very fastidious, very reserved. He never raised his voice. I never heard any ultimatums. There were just expectations, very high expectations. No matter what I wanted, there was always a goal before I could have it. He was always raising the bar. He taught me that I was my only true competitor. His was a perfectionist whose standard for quality and performance were a constant objective. I remember watching him stand on a kitchen chair in order to inspect a recent paint job in our breakfast room. He wanted to insure that the painter had covered every inch of space on the top of a 10 inch corner shelf that was 7 feet above the floor. No one could possibly see the surface from below. My father taught me to analyze, and understand the essence of a product. He spoiled me with good taste. He was the embodiment of class, though I admit, occasionally I would have preferred a bit more sass.
I know it seems odd to compare a bra with one’s father, but the liaison was apparent to me, with my first Prima Donna Lingerie experience. A few years ago, I visited the company headquarters in Belgium and was educated in the relentless engineering requirements of this brand. [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/09/detail11.gif”][/lightbox]Sewn with an attention to detail very rare in today’s mass world, Prima Donna is renowned for its quality and durability. I became a fan because of the excellent fit and extraordinary support. My one lament was a desire for a trendier design aesthetic. And now, just as I could have predicted from a brand with state of the art technical expertise, Prima Donna has surpassed itself with the introduction of TWIST, a new line represented here by the A La Folie underwire bra and matching short. Available up to an H cup, this is lingerie built with the standards of its forefathers in the style of a new generation. . .
“Be A Yardstick Of Quality.
Some People Aren’t Used To An Environment Where Excellence Is Expected” …Steve Jobs
