This Week’s Intimate Discovery: Savvy Entrepreneurs Build A Gratifying Intimates Business
The moment I walked into Trousseau in Vienna, Virginia and saw the gourmet chocolate counter calling my name, I knew that I was in an environment that understood how to address a woman’s needs. A 3000 square foot consortium of lingerie, this boutique caters to bra fitting, leaving no size untested. In 2011 alone, they sold 16,000 bras ranging from 30A to 56N cups; and just in case those size selections could not satisfy their customer’s needs, they performed an excess of 6000 alterations. Every aspect of merchandising, from the range of brands carried in the shop to the visual presentation focused on end use, reinforces the clarity of vision that owner’s Sarah and Michael Weiner clearly possess. Trousseau, only 12 years old, has endured complete annihilation from fire damage and never had a negative growth year, even during trying economic times. Originally conceived as a bridal destination, their ability to listen to their customers has transformed their business into a mega intimate apparel force in this community. Located only 3 miles from Tyson’s Corners, one of Americas most upscale malls, they have managed to carve a unique identity insuring their niche in this community.
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“A Good Listener Truly Wants To Know The Speaker” . . . John Powell.
