Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level. This is exactly what has occurred with the Claudette brand. Between President Robin Levitt’s personal merchandising background with mega branded retailers and designer Bok Goodall’s track record after emerging from the British Bra Design School, success was not unexpected. What was unexpected was the speed of growth. Launched in spring of 2012,Claudette Lingerie has been identified as an aspirational brand built on the credo that every woman should share in the fun. Bras fitting sizes 28 – 38 and A – G cups are developed in bold and fearless colors. Using key item distortion, the color stories cross collections building a strong style presence. I have been watching this company from its debut and am particularly excited about the new collection being offered for fall 2013 at Curve this month. Robin gave me a quick preview when I bumped into her in Paris after the line had received a very favorable reaction at the London Collective. So here is a sneak peek.
“I Always Need A Couple Of Highlights To Really Spark Passion . .” Lasse Hallstrom
