By Ali Cudby
Claudette’s Dessous line became an instant hit the season it debuted, and has continued to grow its devoted following. The line itself is relatively (and deceptively) simple – a sheer, stretch mesh, cut-and-sewn bra with a couple of matching bottoms. What has set Dessous apart is equally simple:
Customers LOVE the colors.
The season Dessous launched, Claudette showed a series of neon colors, exactly when neon was getting attention as a … Read More
Here is one thing that I know for sure: If you combine the expertise of an experienced merchant with the technical skills of a British trained bra designer, you have an excellent chance at creating a lingerie line that has the potential to generate real excitement at the consumer level. This is exactly what has occurred with the Claudette brand. Between President Robin Levitt’s personal merchandising background with mega branded retailers and designer Bok Goodall’s … Read More
When I first walked into Faire Frou Frou unannounced last week, Alison Rubke, the charismatic co-owner of this eponymous boutique was clearly surprised. We had tried to connect during several of my previous LA visits but never seemed to make it happen. Obligations always interfered; so this time, I did not want to make a promise I might not keep. It’s a bit of a trek from downtown Los Angeles to Studio City and I … Read More
by Lindsey Borchard
The question I seem to be getting the most these days is, “Is that really you”?
It all started when we couldn’t find a model to shoot for our newest Claudette Collection, (I work for Claudette Lingerie). When our CEO asked me to model for Claudette, I was nervous and frankly terrified. After thinking about all the things I never did because of my size or the way I felt about … Read More
By Rhea Cortado (contributing)
When it comes to a wedding, women have carte blanche to be spoiled brats. They want exactly what they want and how they want it. So at the Something Blue wedding showcase event at the Peterson Automotive Museum in Los Angeles, it was all about customization and personalization. Shoes can be bedazzled or dyed to the bride’s precise Pantone number fancy and cupcake sprinkles can be styled to match whatever the … Read More
