By Ellen Lewis
From the moment I met Laura Mehlinger, creator of the hip Lola Haze™ Lingerie Collection, I knew she was going to make her business work. Maybe it’s her streetwise savvy stirred into her Harvard education and infused with a passion for lingerie design, but this was clearly a modern visionary with no fear of trying something new. Now she has fast tracked her collection into the Bridal Market with a much focused point of view. With a clear perception of who her customer is, she has developed three distinct merchandising ideas for a contemporary, young bride.
BRIDAL BRIGHTS
CLASSIC BRIDE
ROMANTIC BRIDE
