Bridal Briefs

By ELLEN LEWIS

Marie JO Bella bridal lingerie on Lingerie Briefs

Somehow the lingerie industry, with its often traditional notions of cultural norms, floods the market with bridal lingerie in the spring. That’s why it’s always a perk when I find a line like Marie Jo’s Bella collection that is in stores right now. October is a perfect month for a wedding, at least where I grew up in New York. The weather is predictable and the fall foliage presents a spectacle not easy to duplicate. I took this for granted until I moved to Mexico to which I generally return early each October for several months. Now I get why people make trips to Northeast in the fall. My colleague, Alison, recently flew to New England from LA, just for a viewing. The seasonal transition; the trees exploding in color and the soft white light that precedes the turning of time is a perfect backdrop for an affair to remember.

Marie JO Bella bridal lingerie on Lingerie Briefs

Marie JO Bella bridal lingerie on Lingerie Briefs

Marie JO Bella bridal lingerie on Lingerie Briefs

Marie JO Bella bridal lingerie on Lingerie Briefs

Marie JO Bella bridal lingerie on Lingerie Briefs

 


By ELLEN LEWIS

Only Hearts bridal lingerie on Lingerie Briefs

Running around the market last week, I made my usual seasonal stop at Only Hearts. There is so much inspiration at this showroom, editing was a challenge. I was culling through the different groups fixated on my current attraction to crossover styles, an Only Hearts legacy, when another idea surfaced: the Only Hearts Bride. Suffice it to say, that of course, Only Hearts has a bridal story intact, predominantly for Spring 19, but I see a different angle in this brand’s design aesthetic. I see bridal lingerie choices entwined in many of the collections. Only Hearts has always been a multifaceted design brand, core simplicity to lacy intrigue. We all know that tradition doesn’t always command the wedding stage these days. That’s why these pieces, from edgy, to racy, boldly romantic and thoroughly modern are all bridal right. Each image defines a different woman and  what would her wedding might look like

Only Hearts bridal lingerie on Lingerie Briefs

Only Hearts bridal lingerie on Lingerie Briefs

Only Hearts lingerie & Herve Leger dress on Lingerie Briefs

Only Hearts bridal lingerie on Lingerie Briefs

Only Hearts bridal lingerie on Lingerie Briefs

Only Hearts bridal lingerie on Lingerie Briefs


By STEPHANIE HYNES

The Little Bra Company bridal lingerie photographed by Stephanie Hynes for Lingerie BriefsThe Little Bra Company

In Part Two of our July Fashion Lingerie Editorial, Stephanie brings her camera indoors. In Part One, she shot her vision based on the illusions framed from natural light: the American impressionist painter Frederick Carl Frieseke was her inspiration.  These images, photographed in her studio, evoke clarity of light effused from the simplicity of their surroundings. The color white is both innocent and provocative.  In an artist’s hands, white takes many perspectives. Is white lingerie meant only for brides?  This has often been the perception in America. But in Europe, white has long been status quo for everyday basics and sensual fashion pieces. Do brides only wear white? Perhaps the touch of something blue answers the question.

Lepel Lingerie photographed by Stephanie Hynes for Lingerie BriefsLepel

Timpa Lingerie photographed by Stephanie Hynes for Lingerie BriefsTimpa

NK iMode Lingerie photographed by Stephanie Hynes for Lingerie BriefsNK iMode

Simone Perele Lingerie photographed by Stephanie Hynes for Lingerie BriefsSimone Perele

Hanky Panky Lingerie photographed by Stephanie Hynes for Lingerie BriefsHanky Panky

 

Samantha Chang Lingerie photographed by Stephanie Hynes for Lingerie BriefsSamantha Chang

Skarlett Blue Lingerie photographed by Stephanie Hynes for Lingerie BriefsSkarlett Blue

Nevaeh Lingerie photographed by Stephanie Hynes for Lingerie BriefsNevaeh

Natori Lingerie photographed by Stephanie Hynes for Lingerie BriefsNatori

Creative Direction & Photography: Stephanie Hynes
Model: Margaret Sinarath / Wehmann … ...Read more

By STEPHANIE HYNES

Chantelle bra & Panty set with Samantha Chang silk robe photographed by Stephanie Hynes for Lingerie BriefsChantelle bra & panty, Samantha Chang robe

Inspired by the American impressionist painter, Frederick Carl Frieseke, Stephanie’s July Fashion Editorial (Part One) is not only an ode to summer brides, but also a visual play on the effects of summer light. Frieseke is known for painting early 20th century women outdoors in dappled light. These women would often steal away to find respite under a willow or by a body of water, relaxed and free and unrestrained from the layers of clothing that fashion demanded.

Stephanie states “I wanted to play with these elements to create an ethereal mood, one that suggests a mirage in the heat of summer”

To capture this, Stephanie plays with the color white through a simmering lens. The lingerie transforms into an images of romance, desire and delight.

Summer afternoon—summer afternoon; to me those have always been the two most
...Read more

By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at exactly the right time – and not once, but twice!  Where, pray tell, I hear you ask, and when? Let me explain…

Right place right time #1 – Windsor, UK on Saturday 19 May

Yes, that’s right, as a proud resident of Windsor in the UK, I had a front row seat to the wedding of the year – the delightful union of Prince Harry and the gorgeous Meghan.  And what more fitting way than to kick off my new London Briefs Column – hopefully another great UK-US union – than a review of the blushing bride’s lingerie….?  That of course brings me to:

Right place right time #2 – London Briefs, 30 May  

I’m delighted to have joined the Lingerie Briefs team and to be able to offer an insight into the UK Lingerie world – straight from the streets of London. As a London based lingerie retailer and now a business consultant working with brands and retailers across the UK, I aim to bring you the inside track on everything London and Lingerie. Look out for the regular ‘Helen’s Hot List’ with my impartial tips for the top brands and retailers on the UK lingerie and intimate apparel scene plus lots of features on British trends & tastes – all washed down with a nice cup of tea of course…

But for now, back to the question of the moment – what exactly was Meghan wearing under that gorgeous Givenchy dress?  (more…)


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