Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Bridal Briefs

UK Lingerie Fit for a US Princess

May 30, 2018

By HELEN MASTERS ~ London Briefs

Pure Chemistry British Brand featured on Lingerie Briefs

I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki…  However, recently for possibly the first time in my life I have found myself in exactly the right place at exactly the right time – and not once, but twice!  Where, pray tell, I hear you ask, and when? Let me explain…

Right place right time #1 – Windsor, UK on Saturday 19 May

Yes, that’s right, as a proud resident of Windsor in the UK, I had a front row seat to the wedding of the year – the delightful union of Prince Harry and the gorgeous Meghan.  And what more fitting way than to kick off my new London Briefs Column – hopefully another great UK-US union – than a review of the blushing bride’s lingerie….?  That of course brings me to:

Right place right time #2 – London Briefs, 30 May  

I’m delighted to have joined the Lingerie Briefs team and to be able to offer an insight into the UK Lingerie world – straight from the streets of London. As a London based lingerie retailer and now a business consultant working with brands and retailers across the UK, I aim to bring you the inside track on everything London and Lingerie. Look out for the regular ‘Helen’s Hot List’ with my impartial tips for the top brands and retailers on the UK lingerie and intimate apparel scene plus lots of features on British trends & tastes – all washed down with a nice cup of tea of course…

But for now, back to the question of the moment – what exactly was Meghan wearing under that gorgeous Givenchy dress?  (more…)


Love & Marriage, Love & Marriage ~ Bridal Part 2

May 14, 2018

By TINA WILSON

Amoralle Bridal Lingerie gowns illustrated by Tina Wilson for Lingerie Briefs

So many beautiful pieces to choose from… that was my dilemma when sitting down to illustrate bridal themed ‘sleepwear’, though I probably shouldn’t call it sleepwear considering there is very little slumber going on.  The category is usually consisting of short flirty baby dolls, revealing corsetry, skimpy teddies and wispy wraps but sometimes a brand goes rogue like Amoralle.  They do “long and refined” like no one else, I love their flowing columns of silk and tulle that are accessorized with gloves and headpieces.  A few years ago I had the pleasure and the privilege to design Oscar De La Renta sleepwear, and bridal was a significant component. While frilly is not my thing (I am more about clean lines and silhouette) I really loved designing the bridal pieces, they were successful at retail and I hear some of the styles are still being repeated today.… ...Read more


Here Comes the Bride ~ Part One

April 29, 2018

By TINA WILSON

Charnos Baily Bridal Lingerie illustrated Tina Wilson on Lingerie Briefs

Spring has finally sprung, I think?  With its arrival comes not only warm days and cool nights but a royal wedding.  Not one to get swept up in celebrity/royalty weddings, I’m a bit more excited this time around, it’s not every day a royal marries an American.  And I love Harry, he’s my favorite.

Since Victorian times, it’s been customary to give the bride to be…a trousseau.  Jewelry, toiletries, makeup even bed linens and of course lingerie comprise the list of goodies.  I am not sure about the other items on the list but bridal lingerie is as strong as ever as a category.  And now the bridesmaids have a piece of the pie, I wish I had a dollar for every bridesmaid makeup wrap sold in the past few years, but I digress.

Curvy Couture Bridal Lingerie illustrated by Tina Wilson on Lingerie Briefs

Finally, the curvy girl gets her due, strapless bras for her that stay … ...Read more


Who is The Commando Bride™?

April 16, 2018

By ELLEN LEWIS

The Commando Bride™ bride on Lingerie Briefs

The minute I saw the new Commando™ bridal underwear collection, I knew it was a winner. The design direction, in tandem with the brand’s quest for modernity is right in line with the evolution in the bridal lingerie industry: simplicity over frou frou. These pieces are fun shower and bridesmaid gifts, particularly for a woman who enjoys tongue and cheek fashion. As owner Kerry O’Brian has said “I want them to smile when they slip on their Commando.”  Who is the Commando bride?  This is my take.… ...Read more


Here Comes The KAVIAR Bride

March 10, 2018

Kaviar Violette bridal lingerieKAVIAR Lingerie, the premiere lingerie line created by Oh Là Là Chéri introduces their spectacular bridal collection for SS18. An irresistible dive into decadence, a sensuous temptation of the senses, an allure to the extravagant. Kaviar Lingerie caters to the most discerning of customers, those who want it all. The luxury of Kaviar Lingerie is offered in both regular and plus sizes. Shown above is the Kaviar VIOLETTE Collection in Whisper White ~ Guipure high neck collared bra with unlined monowire cups and lace trimmed edges paired with Guipure detailed tanga with soft glisenette sides and lace trimming.

Nicolette Plunge Bodysuit - Kaviar by Oh La La CheriThe Kaviar Bride will adore this NICOLETTE Plunge bodysuit with pleated satin neckline and lace sides in Peony and Black in sizes S-4X.Kaviar Diane Bridal CollectionKaviar DIANE is a Romantic Romantic Lace High Neck Bralette & Lace High Waisted Panty With Sheer Body Insert up to 4X. Kaviar Diane bridal lingerie - back viewBack view of Kaviar DIANE.
Flowing … ...Read more


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