Bridal Briefs

By ELLEN LEWIS

The Rya Collection Bridal Lingerie as featured on Lingerie Briefs

I was never enamored with the idea of walking down the aisle in all white. I get the attraction. I know it’s a keepsake. But there’s just a piece of me that can’t accept its one time use. I’d rather buy a horse. (At least I can ride her any day)Despite this attitude, I most admit that I have always been enchanted with wedding dresses. The intricate, ornate, and detailed integration of … Read More


Spotlight On …

By ELLEN LEWIS

Jane Woolrich Bridal Lingerie as Featured on Lingerie Briefs

This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:

“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s life.”

In this post, I … Read More


Spotlight On …

By ELLEN LEWIS

A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal products. Consider the bridal shower, … Read More


Spotlight On …

By ELLEN LEWIS

Shell Belle Couture Bridal Lingerie as featured on Lingerie Briefs

I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new Illusions of Grandeur collection and … Read More


Spotlight On …

By ESTELLE PULESTON

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie Briefs

British brand Pure Chemistrys latest launch is the third instalment in their luxury Asian bridal range. Titled ‘Roshni’, which means light and brightness, it’s a sun-kissed yellow collection to complement their earlier releases in the traditional bridal colors of red and pink.

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie BriefsPure Chemistry was founded in 2014 in the UK by Dimple Rani. With the wedding lingerie that’s sold in stores there and in the US focusing almost exclusively … Read More


Spotlight On …

by ASI EFROSCarol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates

Carol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

In my interview with Carol, she gave me a glimpse of her creative process.

“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself WHY NOT? How can this … Read More


Spotlight On …

By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the … Read More


Spotlight On …

1 2 3 25 Page 1 of 25