Bridal Briefs

By ELLEN LEWIS

Jane Woolrich Bridal Lingerie as Featured on Lingerie Briefs

This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:

“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s life.”

In this post, I have culled the market, reaching out to brands who focus on bridal lingerie.… Read More


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By ELLEN LEWIS

A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal products. Consider the bridal shower, the bridesmaids’ gifts, the bridal party preparations, and the bride herself.… Read More


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By ELLEN LEWIS

Shell Belle Couture Bridal Lingerie as featured on Lingerie Briefs

I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new Illusions of Grandeur collection and believe me, it did not disappoint. This is beauty beyond belief, each piece a singular superstar.… Read More


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By ESTELLE PULESTON

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie Briefs

British brand Pure Chemistrys latest launch is the third instalment in their luxury Asian bridal range. Titled ‘Roshni’, which means light and brightness, it’s a sun-kissed yellow collection to complement their earlier releases in the traditional bridal colors of red and pink.

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie BriefsPure Chemistry was founded in 2014 in the UK by Dimple Rani. With the wedding lingerie that’s sold in stores there and in the US focusing almost exclusively on a typical Western color palette of white, ivory and pale blue, Rani believes there is a clear gap in the market.… Read More


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by ASI EFROSCarol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates

Carol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

In my interview with Carol, she gave me a glimpse of her creative process.

“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself WHY NOT? How can this NO be a YES? What will it take for this to be its full potential?… Read More


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By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the rewards. This pictorial, whose images were provided to us by the participating brands, is our promise of showcasing artful design and future possibilities.… Read More


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By ELLEN LEWISShell Belle Couture Bridal Collection Seduce Me nightgown as featured on Lingerie Briefs

I met Michelle Blenkinsopp-Guild, founder of Shell Belle Couture, shortly after she launched her luxury collection in 2010. I was immediately smitten. Her beautiful bridal designs, created in England, are lingerie masterpieces. Composed with European silks, tulles, and leavers laces, they are heirloom pieces that hark back to a time when precious underpinnings were all the rage. I imagine a scene out of The Great Gatsby, where elegance, romance and sensuality collide in a grandiose dream.

Shell Belle Couture Bridal Collection Seduce Me nightgown as featured on Lingerie Briefs

Michelle’s credo to embrace slow fashion and the ethos of “buy once, buy well” is evident in these exquisite wedding designs that cannot be copied by mass production.… Read More


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