Bright, Classy & Romantic ~ Lola Haze

By Ellen Lewis

From the moment I met Laura Mehlinger, creator of the hip Lola Haze™ Lingerie Collection, I knew she was going to make her business work.  Maybe it’s her streetwise savvy stirred into her Harvard education and infused with a passion for lingerie design, but this was clearly a modern visionary with no fear of trying something new.  Now she has fast tracked her collection into the Bridal Market with a much focused point of view.  With a clear perception of who her customer is, she has developed three distinct merchandising ideas for a contemporary, young bride.

BRIDAL BRIGHTS

CLASSIC BRIDE

ROMANTIC BRIDE