Several years ago I had the privilege of working for a while with the eponymous NYC lingerie shop, La Petite Coquette. This merchandising gem is a brand within itself, an enticing enclave of exquisite underpinnings and essential underwear that epitomizes the French intimates DNA. It does not matter that the store carries many other labels from around the globe; the “je ne sais quoi” mystique is clarified in every nook and cranny of this sensual and soft environment. This boutique is a passionate love affair between lingerie and the women who appreciate its true purpose; feminine empowerment.
But I digress. I mention this cheeky downtown boutique because my first first-hand encounter with the Aubade brand happened here. Already aware of the label and its reputation for quality and legendary design, I was, none the less, not acquainted with the actual Aubade addiction until I spent some time inside this eclectic and artsy store. But several customer encounters educated me quickly. The most memorable of which was servicing world renowned model Lauren Hutton (and by the way, I, as usual, had no idea who she was at the time.) She wanted onlyAubade bras for their fit and their chic allure. She asked me what we had in stock and what was new as they were an intimate part of her every day wardrobe. Each collection is anticipated and savored by its collectors. Pictured here, the just delivered Tokyo In Love embroidered half cup bra fitting 32-38, B-F cups. If you want to take a crash course in the essence of French Lingerie, you might want to study Aubade. It has a charisma all its own, a perfect tribute to the art of seduction.
“I’d Like To Be Te First Model Who Becomes A Woman” ~ Lauren Hutton
