Posts in Tag

Aubade lingerie

By ELLEN LEWIS

The Bow Collection by Viktor + Rolf for Aubade Lingerie on Lingerie Briefs

Years ago when I first became acquainted with French Lingerie, I was most impressed by the unique design artistry of each brand. In an instant, design details clarify the brand’s ethos providing a distinct fashion and fit profile. Aubade Lingerie is, in my opinion, the quintessential embodiment of elegant bravado: simultaneously seductive, playful, romantic and always on trend.

It’s no surprise then, that the “Bow” capsule collaboration between haute couture designers … Read More


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By STEPHANIE HYNES

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Aubade Bra & Brief ~ Christine Silk Kimono photographed by Stephanie HynesAubade & Christine Silk

Finally, spring has arrived in North America, or so I have been told. Here in Mexico, there is really no such season. And, I must admit that I miss its debut. Something happens to the light in spring. It is, in fact, clearer, luminescent and weightless. As the earth blooms, I find a metaphor to feminine empowerment. These … Read More


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Parlez Vous Aubade?

By ELLEN LEWIS

Aubade Troublant Desir on Lingerie BriefsI studied French diligently in school with big plans. I wanted to work at the United Nations and French is one of the 6 official UN languages. So when my merchandising career began (another story for another time) I questioned the viability of my education. You don’t hear that much French in New York’s garment district. But as my retail path veered into Intimate Apparel, I realized that I was wrong. French … Read More


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Several years ago I had the privilege of working for a while with the eponymous NYC lingerie shop, La Petite Coquette.  This merchandising gem is a brand within itself, an enticing enclave of exquisite underpinnings and essential underwear that epitomizes the French intimates DNA.  It does not matter that the store carries many other labels from around the globe; the “je ne sais quoi” mystique is clarified in every nook and cranny of this sensual … Read More


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 Who is the Aubade Bride?  What would you imagine? A luxury wedding gown from Cymbeline, Paris at sunset, a French garden, a mystery veiled in sensuality . Champagne, laughter and Lessons in Seduction. And don’t forget to cut the cake.

Wedding-Cake-and-Aubade-Bridal-Lingerie-Detail

 

Aubade-BridalRead More


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Parisians are not well prepared for snowstorms.  The airport is closed down and the EuroRail was stopped for 2 hours for those en route from London.  The streets are still coated with an icy mush: plows and shovels probably don’t go with the French aesthetic.  This wintry weather is very auspicious. How coincidental that the major theme of this year’s Salon De Lingerie is “Ice Land”, the main message at the Fall 2013 Trend Forum.… Read More


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By Aimee Guthinger 

Did you know that it makes little difference whether you are always the bridesmaid or if this time, the bride? There are four essential bra categories that every woman should have in her wardrobe! Each addresses a particular fashion need in her busy day.  And while there are many more than four styles from which to choose, there are specific bras, that a newlywed, or for that matter, any stylish woman, should … Read More


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