Here’s a bit of trivia that appears to be more and more relevant lately in the bra market: Canadians have been proffering wire free bras for years now. Why? Rumor has it that they believe there is a direct correlation between breast health and the wire worn so close to the source. I, for one, do not buy it. But it might be why it took a Montreal based company, Montelle Intimates to develop one of the best-selling non wire bras on the market. I say this, after hearing lots of retail feedback on this item, launched in 2013. Example: “Finally, a wire-free bra that fits! This bra is a breeze to sell” (A La Mode in Annapolis, MD)
Engineered for maximum underarm coverage combined with a sexy plunge décolleté, this bra is a stylish solution to many fit problems. Adding to the appeal is the 3 way multi-position straps with 10 separate points per wing that is available in sizes 32-40, A-F cups. It’s no secret that the trend towards wireless bras, commencing with the surge in the bralette business, has been escalating over the past few seasons. The Montelle design is a natural segue. Delivering maximum comfort with minimum confinement this is an innovative interpretation that really works.
“Design Is Not Just What It Looks Like and Feels Like. Design Is How It Works” ~ Steve Jobs
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