Posts in Tag

wireless bras

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by ALLISON GOODLIN

When looking for a surgical bra for an upcoming breast augmentation or mastectomy it can feel like you’re swimming in a sea of confusion. Which bra will provide the support you need during healing? What are bra pockets and do you need them? What features are essential? What do you need to avoid? Let go of the confusion and let us show you the way. When you know what to look for, Read More


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Here’s a bit of trivia that appears to be more and more relevant lately in the bra market: Canadians have been proffering wire free bras for years now. Why? Rumor has it that they believe there is a direct correlation between breast health and the wire worn so close to the source. I, for one, do not buy it. But it might be why it took a Montreal based company, Montelle Intimates to develop one … Read More


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Un-Wired!

By John Festa aka Johnny Lingerie

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The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?Jane_Russell7

First, let us begin to understand how it is that you now have wire in your underwear.

Howard Hughes is often credited with inventing the underwire bra for … Read More


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By Layla L’Obatti

We’ve come a very long way since loin clothes and leaf pasties, and the bra has ridden the decades in many forms. Today we are experiencing the bra in a whole new way, and that is as outerwear. This is not the “bustier” or the cone bra that defined Madonna’s representation of a power woman in the 80’s this is a revolution more reminiscent of the 60’s and the decade of free … Read More


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When I was a young teenager my mother taught me a very valuable lesson about friendship.  I had just entered middle school and badly wanted to befriend a group of girls whose attention I could not attract.  “Don’t try”, counseled my mom.  Be who you are and if the bond is meant to be, it will abide.  Focus on your own goals and pursue your own interests, as unrequited effort is distracting and often shallow … Read More


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