Behind The Seams ~ Elila Lingerie

Last week, when I finally had the opportunity to review the Elila collection, I was first and foremost impressed with the architecture of these bras.  Like a building built to sustain any untoward event, the styles offered by this 10 year young brand have been carefully crafted with technical expertise. Meeting with founder and designer Ellen Jacobson, I learned that she had been well-schooled in her trade by her grandmother, the original author of the 63 year old Goddess brand. Ellen’s mission is to provide firm, full cup intimates at a moderate price point to a woman who wears 34-54, D-N cups.  I was originally introduced to her at Curve by Kim Caldwell, our Hurray for Lingerie blogger who created Elila’s branding video. Read Kim’s interview with Ellen here

I was surprised at myself for not being more aware of Elila because they are certainly embedded in many better specialty stores and have been featured on TV shows like Rachel Rae and Livi Rae’s Double Divas.  Classically designed for maximum support, comfort and durability, these bras are engineered to function at 110%  for the plus size woman. Construction details, such as full under cup slings and reduced stretch straps enable  substantial fit.  Ellen likes to say they are not fluff, but rather “brain lingerie”. Certainly there is a modicum of fashion infused into these styles; color, trims etc. do matter. The one thing I know for sure is that there is a very loyal following behind these seams.

“Form And Function Should Be One, Joined In As Spiritual Union”
~ Frank Lloyd Wright