Hurray for Lingerie


An Ode To Colorful Slips

February 5, 2015


blue-short-slip-bumbrella-hurray-kimmayaRoses are red,

Violets are blue.

Flowers are pretty,

And slips are, too.

When it comes to lingerie like bras, underwear, nighties and such, I’ve always owned my arsenal of basics and a hefty collection of colorful options. But when it came to slips, I stayed pretty neutral. I own an ivory slip, a seamless beige, a mid length black, and an animal print from D&G. And while neutrals are an important investment for under most women’s clothing, I recently started thinking: what about colorful slips?

What sparked this thought was the Bumbrella by Cici Soleil , a 2-in-1 panty slip which was sent to me in both black and…blue? Hmmm, I thought, who wears a blue slip? Turns out, not only is the blue wearable, it’s down right adorable!



And so began my hunt for slips in other beautiful blue tones. After a short search, I found a few in blue… and red… and pink, and green, and purple. I mean the options are really endless now! So in honor of Valentine’s Day and the classic poem above (modified to suit my purposes) here’s a collection of a few of my favorite colorful slips in red-like-roses and blue-like-violets hues.

I hit the jackpot on the Free People site. They have a plethora of pretty slips from stretchy, sleek styles or flowing silk, to intricate cut outs and is-that-a-slip-or-a-dress options.


Nordstrom also has a beautiful selection of crimson and violet hued slips and chemises.


The slips here are from Natori, Josie, In Bloom by Jonquil, Naked Princess, Only Hearts, Nordstrom Collection, and Only Hearts and are just a taste of what you can find online.

You can wear a colorful slip under a dress for a little extra coverage, or let the lace detail and the bold color peek out from the bottom or side, or wear one as a dress on its own. Wear one to bed or to seduce someone lucky, or wear it as an extra layer of secret sexiness. There are no rules except to wear what makes you say hurray!

How would you wear a colorful slip? What is your favorite color to wear? Red and blue are just the beginning. Send me a tweet @hurraykimmay and tell me what makes you say hurray!






Lingerie and Underwear: To Give or Not to Give

December 21, 2014



Christmas and Hanukkah are here. The biggest gift giving events of the year. As an underwear lover and someone who says Hurray for Lingerie, I adore giving undies to my pals. But a recent Fruit of the Loom underwear ad posed a potent question: what are the rules for giving underwear? Who can you give it to? And furthermore, what’s appropriate to give?


Here are a few ideas, but you decide. Underwear & Lingerie: To Give or Not to Give? That is the question.

I have a strong memory of getting underwear at a family holiday party when I was very young. At the time, I thought it was a very lazy, boring, and somewhat embarrassing gift. Now, I’m actually nostalgic for the days of Underoos and cartoon undies under the tree, but very happy to have graduated to a more sophisticated type of underwear.

This may surprise you: my husband has never given me underwear or lingerie as a gift. Not at Christmas, not for my birthday, not for Valentine’s Day or our anniversary. In our 8 years together, he has seen lots and lots of beautiful underthings – all picked out and purchased by yours truly. Why? Because I told him so. In our first years of dating, I was working for La Perla and, as a trained fitter, had already learned how important fit and quality was to feeling fabulous. Afraid that his lingerie experience may not be as fine-tuned as my own (trust me, it wasn’t) I asked him to never to buy me any lingerie. And he hasn’t.

Maybe one day this will change. Because now I believe in the art of picking out what you want, writing down the exact color, size, make – even including the URL to the exact item – and asking for what you want. Stay tuned.

It’s understandable that I’ve given underwear to many of my female family members. Working in the lingerie and bra fitting business for 10 years, my sister, Mom, sisters-in-law, mother-in-law, step-mom-in-law, and more have come to rely on me as their bra-blem solver and bra style advisor. In fact, my sister-in-law straight up asks for bras, while the others I’ve tempted with a Hanky Panky thong here or a bra wash there.

So sure, family members are OK. . . but what about strangers? Twice already this year, I’ve gifted strangers with underwear for Christmas. First, I sent a cute floral hipster brief to a member in a women’s entrepreneur online Facebook networking group as her Secret Santa. I’ve never met her, but I got a good sense of her style and size through her (stalker alert) Facebook page. I hemmed and hawed, wondering if adding in a pair of underwear to her gifts would border on creepy, and finally wrapped them up and sent them along with the rest. (It’s currently in the mail. I’ll let you know how it goes on Twitter. Also, at a BIG: Believe Inspire Grow pod meeting the other day, I gifted some Affinitas thongs (one size fits most), Elila Bust Cream, and Fashion Forms nipple covers in a gift exchange. Because, why not? They were a hit.

I know, I know, I know you’re saying “But Kimmay, you work in lingerie for a living. Of course you can give underwear!” And you’re right. I truly have a leg up on the “is it ok to give underwear to someone” conundrum. But there are a few times when it is 100% OK for you to give underwear, too.

When they ask for it. I’ve helped many-a-men buy underwear for their wives when they’ve requested it. Sometimes they request something sassy, most of the time they want replenishments of their favorite bras. If she asks for it? Get it! Do a little research, ask her what she likes, and ask for help. I recently helped a man all the way across the country pick out a bra for his wife. He was so proud of his purchase! Not sure exactly what to get? You can NOT go wrong with a gift certificate. It gives her the power to pick out exactly what she wants.

Note: if you’re giving someone something sexy that is meant for your eyes only, do not give it to them to open on Christmas morning in front of everyone else. I feel like this should go without saying. . . but I’ve heard stories.

Men ask for underwear, too. My husband asks for underwear and socks pretty much every year at Christmas. It’s the last thing he thinks about buying and the one thing he wears every day. Now that’s a great gift.


When you know they deserve it. One of my favorite gifts is a bra fitting. Even if you get someone a gorgeous or well-made bra, if it doesn’t fit it doesn’t matter. In my years in the retail shops, I loved helping women who received a gift certificate from a loved one, a boss, or a friend. So many times women put themselves last on the list. They never make the time or allot the funds toward a fitting. Helping a woman find her confidence, her comfort and her joy through undergarments is a true honor. Don’t you think she deserves it?

There are several reputable shops and fitters in the NYC area like Linda’s, Bra-Tenders, Intimacy, Journelle – and that’s just to name a few. And for those who want the all-star treatment, for a limited amount time, I’m offering in-home Bra Drawer Audits and Bra Lessons, as well as Personal Bra Shopping  Now that’s truly saying Hurray for Lingerie.

Have you ever given or received underwear or lingerie for the holidays? What are the rules to you? Tell me in the comments below or shoot me a tweet @hurraykimmay. Hurray for the holidays and Hurray for Lingerie!

xoxo Kimmay




Black Is The New Black

October 23, 2014

By Kim “Kimmay” Caldwell


Maybe it’s because I live in NYC. Maybe it’s because I’m practical. Or maybe it’s because it’s downright sexy. I love black lingerie. In my 10+ years in the industry, I’ve seen a few colors trending here or there, but black was always a popular option – either for those who want something extra special or for those looking to create a foundations bra wardrobe.

In celebration of Halloween and this sexy color option, here are a few of my favorite reasons to Say Hurray for Black Lingerie.

1) Black undergarments are practical

I know that skin tone bras seem like the best neutral, and for under light colored clothing they are, but if you wear darker or saturated color clothing … Read more



Independent Inspiration ~ RR Lingerie

July 31, 2014

By Kim “Kimmay” Caldwellhurray-for-lingerie2

Rachel Rector models her own creation for RR Lingerie Photo by Dan Busta

Working in the lingerie field for almost a decade, I’ve grown to love some of the most sophisticated brands in the business. I’ve also seen these companies grow as consumers become more “braducated” on the importance of investing in quality undergarments that fit well and do their job.

In the flurry of the lingerie business boom, I’ve also seen a few start up brands pop up. . . and disappear. The lingerie world is in no way as saturated as the ready-to-wear or shoe market, but some young brands make the mistake of missing the mark with their ideal customer. In reality: it’s a tough business to break into.

That’s why I’m so glad to see a designer like Rachel Rector … Read more



Hanky Panky Sweepstakes – Hurray!

July 2, 2014

By  Kim “Kimmay” Caldwell

It’s no secret. I looooove hanky panky. Wait a minute… I mean, I LOVE Hanky Panky. The capital letters are important because while I may enjoy the other kind today I’m talking about the popular underwear brand! (PS: you may remember my trial of the Hanky Panky crotchless thong here, which combined both kinds of hanky panky!)

I have an (possibly unhealthy, but mostly enjoyable) addiction to the low rise Hanky Panky thong. Here are just a few reasons why:

  1. They are one size fits most and they actually mean it. While there are other cuts and even a plus size option, I’ve seen women size 0 to size 14 wear the same 4911 low-rise style Hanky Panky thong. And it
Read more


Showing Bra Straps: Tacky or Tasteful?

June 5, 2014

By Kim Caldwell


Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled when an old colleague of mine, Jennifer Conselyea who has now been working for the Van de Velde group for over six years, introduced me to the line after a long overdue run in at NY’s Curve Expo. Boy, have I been missing out!


I took the popular Avero for a spin and really love … Read more