Let Them Buy Cake! (Lingerie)

It’s no secret that the French have figured out food.  They are culinary wizards earning star power status when it comes to cuisine. But it is the patisserie that trumps all; from bread to gâteau, fresh, sweet, melt in your mouth worth the calories eatables beautiful to behold and heavenly to taste.  I promise myself every trip to Paris, that I will not be seduced; but who hasn’t broken a diet on a chocolate croissant? There are times in life when one must treat oneself.  Why shouldn’t a woman look and feel delectable, particularly as her body evolves through pregnancy and childbirth?

Many brands have recognized the functional necessity of maternity bras, but no company has pioneered pretty during this sensitive period quite as well as Cake Lingerie.  Launched a mere 4 years ago in the USA, this 6 year young company has built an entire intimate niche that has managed to crossover from destination maternity stores to full-fledged bra fitting boutiques with stellar success.  Using a brilliant marketing approach that serves appetizing designs in the form of tempting desserts, Cake has taken a utilitarian need and transformed it into a fashion must have for expecting mothers.  Listening closely to the American consumer, they continue to test and offer styles that work for the North American market.  Pictured here; The Croissant, a seamless nursing bra available in sizes 32-40; C-K cups (US sizing). Constructed in a spacer fabric that heats to body temperature and molds to the breast, its unique wire insures comfort as well as support. So successful on its initial debut, this bra sold out immediately.  Understanding the dual importance of hearing what a customer is saying and giving her something she can’t live without, insures that Cake will be a brand to reckon with.

“Seize The Moment.
Remember All Those Women On The Titanic Who Waved Off The Dessert Cart”
~Erma Bombeck

Available At:

A La Mode: Annapolis, MD
A Woman’s Work: Houston, TX
A Perfect Fit: Tustin, CA
Breakout Bras: Greenville, SC
Sugar Magnolia: Webster Groves, MO
Stacey’s: Urbandale, IA
Belle Mode: Fairfax, VA
Ribbons and Bows: Lubbock, TX
Bosom Buddies: Lone Tree, CO
Candies Couture: Sioux City, IA
Bra La La: Fulton, MD
Aristelle: Portand, ME
Yves Fine Lingerie: Roseville, CA
Sedaz Lingerie: Smithers, BC
Alpine’s: Whitehorse, YK
Friday’s Image: Medicine Hat, AB
Nordstrom.com – Seattle, WA
HerRoom – Dallas, TX