As we all know, the swimwear market is very different than the lingerie world, yet when they cross bows, the similarities elevate bathing suits to another level of expertise. First and foremost is the fit element. Lingerie bra technology serves the intimate seascape of large busted women from a knowledge base line not pursued by most established swim brands. I will admit though that many of the fashion trends apparent in the swim market are innovative and worthy of review. And even though black is always basic for both industries, it’s the print and color direction that often inspires. When I was researching the Cleo swim styles for spring 2015, I was immediately struck by the brand’s handle on updated styling, dynamic palettes and a clear grasp of the prints that drive the lingerie business where curvy torsos (up to H cups) require a special type of support. In Intimates, dots, stripes and hearts add just enough flavor and never disappoint. Cleo has managed to engage all three motifs with perfect Panache.
