Swim Briefs

By KIMBERLY BERGER

Elomi swimwear as featured on Lingerie BriefsElomi

It’s buying season for the swimwear industry and I have been on the go since July. The Swim Show in Miami, MAGIC and Curve in Las Vegas and Surf Expo in Orlando all provide an opportunity to preview what is new for the coming season and I attend them all. The swimwear trends for 2020 are a celebration of the natural beauty of Mother Nature and make promises to lessen our impact on the environment.

Fantasie swimwear as featured on Lingerie BriefsFantasie

Fabrics created with recycled plastics are trending in the industry. Fantasie’s Manila collection is crafted using Q-NOVA yarn that is spun from waste materials produced by Italy’s textile industry, while their Bonito collection features a fabric by SEAQUAL that collaborates with fisherman to remove and recycle plastics from our oceans.  Rosa Faia introduces two new models to the Eco Rosa line. Made from Econyl. a 100% regenerated nylon made from old fishing nets and other nylon waste materials, the fabric is super soft to the touch. The Brazilian brand Guria Beachwear has produced part of their collection from Fluity CO2 and Fluity CO2 Control. These innovative and pioneering knitted fabrics offer UV protection and are made with recycled and biodegradable Nylon. Compared to conventional fibers, production emits fewer greenhouse gasses, conserves water, is free of toxic chemicals and is designed to decompose quickly once it enters a landfill.

Antigel swimwear as featured on Lingerie BriefsAntigel

The environment continues to be appreciated in design. Earth tones are accompanied by a variety of botanical inspired shades including olive, avocado, cantaloupe, mustard and raisin and are refreshing bases to next year’s prints. Pigment rich teal, fuchsia, and powder cosmetic colors add exciting accents to a unique color palette. Jewel tone fabrics re-enter the swimwear scene. Motifs include giant banana leaf prints in Crayola colors, single stem florals that create pleasing vertical lines, snakeskin is “in” and leopard prints make a roaring comeback.

Rosa Faia swimwear as featured on Lingerie BriefsRosa Faia

Waistlines continue to rise and high neck designs are increasingly popular. Combine this with a 1980s high leg cut and the results are a visual lengthening that beautifully achieves a slimming silhouette. Flounce ruffles and cold shoulder styles are again popular and are joined by suits with rear details and back interest. Yoga friendly items go mainstream and function is blended fabulously with fashion.  Larger cup sizes and plus sizes are commonplace and brands have finally included these specialty sizes in their most fashionable offerings.

Johnny Was swimwear as featured on Lingerie BriefsJohnny Was

The swimwear industry continues to evolve. Consumers have spoken and manufacturers have listened. In recent years, designers have succeeded in combining fashion, function, and extended sizes and they now accept the challenge to become environmentally friendly.  2020 offers not only a fresh perspective, but proves that fashion can be sustainable in an eco conscious world.

Guria swimwear as featured on Lingerie BriefsGuria

Guria swimwear as featured on Lingerie BriefsGuria

Pembrooke swimwear as featured on Lingerie BriefsPembrooke

Trina Turk swimwear as featured on Lingerie BriefsTrina Turk

 

 

 

 

 


By ELLEN LEWIS

Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsSkin

In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only in women’s wardrobes but also in the talent that creates it.  Considered a predominantly seasonal business, its lifespan has expanded in recent years, occupying floor space year round in some retail stores. I, for one, am floored by the number of swim and beachwear stores as compared to lingerie shops in warm weather climates. Beach design has always been a source of lingerie inspiration.

Maison Lejaby Swimwear 2020 as featured at Curve NY on Lingerie BriefsMaison Lejaby

There were some definite statements, parallel messages to those revealed in the Lingerie selections: the intention of yellow, spicy shades  touched by brights, of course black and pale pastels as a counterbalance. Animal prints, vivid tropical florals and cover ups easily worn beyond the beach. More size options reaching large cup sizes and offering a woman choices she never had before create opportunity for bra fit stores.

Empreinte Swimwear 2020 as featured at Curve NY on Lingerie BriefsEmpreinte

Freya Swimwear 2020 as featured at Curve NY on Lingerie BriefsFreya

Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsSkin

Empreinte Swimwear 2020 as featured at Curve NY on Lingerie BriefsEmpreinte

Maison Lejaby Swimwear 2020 as featured at Curve NY on Lingerie BriefsMaison Lejaby

Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsMaison Lejaby

Fantasie Swimwear 2020 as featured at Curve NY on Lingerie BriefsFantasie

Panache Swimwear 2020 as featured at Curve NY on Lingerie BriefsPanache

Lise Charmel Swimwear 2020 as featured at Curve NY on Lingerie BriefsLise Charmel

Lise Charmel Swimwear 2020 as featured at Curve NY on Lingerie BriefsLise Charmel

Antigel Swimwear 2020 as featured at Curve NY on Lingerie BriefsAntigel

Antigel Swimwear 2020 as featured at Curve NY on Lingerie BriefsAntigel

Pour Moi Swimwear 2020 as featured at Curve NY on Lingerie BriefsPour Moi

Rosa Faia Swimwear 2020 as featured at Curve NY on Lingerie BriefsRosa Faia

Jolidon Swimwear 2020 as featured at Curve NY on Lingerie BriefsJolidon

Parfait Swimwear 2020 as featured at Curve NY on Lingerie BriefsParfait

Parfait Swimwear 2020 as featured at Curve NY on Lingerie BriefsParfait

Corin Swimwear 2020 as featured at Curve NY on Lingerie BriefsCorin

Panache

 


By ALISON CONNOLLY

Alawa Swim and Beachwear on Lingerie Briefs

It truly is a pleasure to discover a brand run by a team that is filled with passion for what they create and who they create for.  I immediately felt this way when learning more about Madrid-based swimwear label Alawa.  Creating elegant swimwear is at the heart of this label’s essence, following Dostoyevsky’s concept of “beauty that will save the world” as their mantra.

There is no shortage of elegant details in Alawa’s current Spring/Summer 2019 season.  Haute couture elements are intentionally incorporated into many of the designs with the goal of inserting elegance into the everyday.  Knots, ties, large ruffles and bows appear to be a constant in many of the styles, with a swimwear selection that consists largely of one-piece suits (though the brand does make tankinis, bandeaus, halters, jumpsuits, and cover-ups).  An interesting technical component of Alawa is that its swimwear is chlorine-resistant (will last in harsh sun and pool chlorine) and is made from materials that offer SPF 50+ protection.  Basically, you could say their designs have “beauty and brains”!

Having recently exhibited at Unique by Mode City in Paris for its first time, I would imagine we will see more stateside boutiques carrying Alawa next season.  Or at least I hope so!

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

https://alawa.es/en

 

 


By ALISON CONNOLLY

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.

The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration.  When you take those colors, and mix in gingham print and scallop trims, we’re seeing something quite fun and quite frankly, all-American!

The collection featured here was actually inspired by designer Marysia Reeves’ month-long stay on Shelter Island (Long Island, NY).  From the details of the colors and patterns (checkerboard motifs reminiscent of family Summer picnic blankets), to pieces that can transition easily from beachside to the indoors, Marysia brings the east coast beach experience directly to you.

Marysia is known for its scallop-trim swimwear, and this season it adds lightweight denim work jackets, ruffled dresses and trousers to its assortment.  There are actually a number of new shapes and retro-patterned styles on their website, and if you’re looking to make a fashion statement at your next pool party, head over soon to complete your Summer look!

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs


By ELLEN LEWIS

Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be commemorated with parades, barbecues, boats, beaches and other family events. Sometimes, in the midst of our tendency for hype, we lose sight of purpose in our quest for pleasure. But have no doubt; we are a country of patriots. We are loyal to the Red, White and Blue. So, as we officially open our beaches and pools for the season, what better way to pay allegiance than to don the colors of our flag in our swimwear?

Rosa Faia Swimwear as featured on Lingerie Briefs Anita

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Fleur of England Swimwear as featured on Lingerie BriefsFleur of England

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Fantasie

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Prima Donna

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Curvy Kate

Prima Donna

Eberjey

Freya

Skin Swimwear as featured on Lingerie BriefsSkin

Panache

Rosa Faia

Elomi


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