Swim Briefs

By ALISON CONNOLLY

Alawa Swim and Beachwear on Lingerie Briefs

It truly is a pleasure to discover a brand run by a team that is filled with passion for what they create and who they create for.  I immediately felt this way when learning more about Madrid-based swimwear label Alawa.  Creating elegant swimwear is at the heart of this label’s essence, following Dostoyevsky’s concept of “beauty that will save the world” as their mantra.

There is no shortage of elegant details in Alawa’s current Spring/Summer 2019 season.  Haute couture elements are intentionally incorporated into many of the designs with the goal of inserting elegance into the everyday.  Knots, ties, large ruffles and bows appear to be a constant in many of the styles, with a swimwear selection that consists largely of one-piece suits (though the brand does make tankinis, bandeaus, halters, jumpsuits, and cover-ups).  An interesting technical component of Alawa is that its swimwear is chlorine-resistant (will last in harsh sun and pool chlorine) and is made from materials that offer SPF 50+ protection.  Basically, you could say their designs have “beauty and brains”!

Having recently exhibited at Unique by Mode City in Paris for its first time, I would imagine we will see more stateside boutiques carrying Alawa next season.  Or at least I hope so!

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

Alawa Swim and Beachwear on Lingerie Briefs

https://alawa.es/en

 

 


By ALISON CONNOLLY

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.

The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration.  When you take those colors, and mix in gingham print and scallop trims, we’re seeing something quite fun and quite frankly, all-American!

The collection featured here was actually inspired by designer Marysia Reeves’ month-long stay on Shelter Island (Long Island, NY).  From the details of the colors and patterns (checkerboard motifs reminiscent of family Summer picnic blankets), to pieces that can transition easily from beachside to the indoors, Marysia brings the east coast beach experience directly to you.

Marysia is known for its scallop-trim swimwear, and this season it adds lightweight denim work jackets, ruffled dresses and trousers to its assortment.  There are actually a number of new shapes and retro-patterned styles on their website, and if you’re looking to make a fashion statement at your next pool party, head over soon to complete your Summer look!

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

Marysia Swmwear & Beachwear as featured on Lingerie Briefs


By ELLEN LEWIS

Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be commemorated with parades, barbecues, boats, beaches and other family events. Sometimes, in the midst of our tendency for hype, we lose sight of purpose in our quest for pleasure. But have no doubt; we are a country of patriots. We are loyal to the Red, White and Blue. So, as we officially open our beaches and pools for the season, what better way to pay allegiance than to don the colors of our flag in our swimwear?

Rosa Faia Swimwear as featured on Lingerie Briefs Anita

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Fleur of England Swimwear as featured on Lingerie BriefsFleur of England

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Fantasie

Lise Charmel Swimwear as featured on Lingerie BriefsLise Charmel

Prima Donna

Skin Swimwear as featured on Lingerie BriefsSkin

LOU Swimwear as featured on Lingerie BriefsLOU

Curvy Kate

Prima Donna

Eberjey

Freya

Skin Swimwear as featured on Lingerie BriefsSkin

Panache

Rosa Faia

Elomi


You asked for pretty prints, Panache Swim delivers!

Panache Swim introduces Ayanna high neck crop bikini for Summer 2019 featured on Lingerie BriefsFollowing the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!Panache Swim introduces Lani high neck crop bikini for Summer 2019 featured on Lingerie BriefsLani’s aqua floral print is perfect for all your vacation needs. High neck styling at the front, an underwire and functioning front zipper provides a comfortable and secure fit across all sizes.

Both styles ARRIVING ONLINE SOON! and offer support up to a K cup.

 


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer. But we must #startsomewhere.”

HAH Hot As Hell as featured on Lingerie Briefs

Sharleen conceived the We Are HAH brand in 2014 after departing as EVP Design for Lingerie, Swimwear and Apparel after a 13 year tenure at Victoria’s Secret. Her vision was/is to create sexy and confident products that did not sacrifice ethical production standards or comfort.  But, how does one develop wearable everyday sustainability? Even though Sharleen came from a position where she was privy to the newest technology available in the intimates market, this mission, as I mentioned above, faces major hurdles.  We Are HAH uses organic fabrics wherever they can , but the fact remains that certain fabrics inherent to intimate and swim design defy the marketing mantra (organic) for sustainability.

HAH Hot As Hell as featured on Lingerie Briefs

An obvious example is stretch fabrics, a lingerie and swim product touchstone. Sharleen works diligently to counter this fact, for example: by using ‘best in class’ LYCRA® XTRA LIFE™ fiber  in her swimwear. Lauded for its longevity and color retention, it does not fade and will survive years in a woman’s wardrobe. So, even though the fabric itself has a 40+ year lifespan, the end garment is sustainable because it is made to last. There is coolness in lastability. We Are WAH strives for #30wears. The conversation revolving around sustainability has shifted the focus to quality over quantity.

HAH Hot As Hell as featured on Lingerie Briefs

I could list a basket of brands that I have researched recently offering products whose sustainability is verified by governing agencies in this purview. Focused on a particular category, they use 100% organic fibers and maintain green production environments to insure their credibility. But the results are limited, simplistic in form, void of some of the critical technology that has advanced the bra, panty, and shaping construction that underscore many intimate and swim products. Often creativity is compromised.

HAH Hot As Hell as featured on Lingerie Briefs

What makes We Are HAH so special is their combined commitment to design, comfort, ease of use and conscious production. They understand that the quest for sustainability is an evolutionary process. This is a charismatic lifestyle collection, a complete mélange of intimates, swim and loungewear that doesn’t break the bank. The California vibe, always ahead of the cultural curve is front and center: casual, easy care garments; they are “sexy with a soul”. No wonder they have already won accolades twice from WGSN as ‘The Rising Brand of the Year’  since their launch in Miami in 2015.

HAH Hot As Hell as featured on Lingerie Briefs

“You Can’t Plan For Everything Or You Never Get Started In The First Place” ~Jim Butcher

 


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