Swim Briefs

By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with geometrics . Stripe beachwear is prevalent this season. Truth be told, stripes have always been correlated with chic water wear. Just use the term nautical when speaking in fashion terms and they emerge. They are a staple in casual wear. The current incursion of swim to street, like intimate apparel, makes the statement that much more prescient.

Flagpole swimwear as featured on Lingerie BriefsFlagpole Swimwear

Prima Donna swimwear on Lingerie BriefsPrima Donna Swimwear

Curvy Kate Swimwear on Lingerie BriefsCurvy Kate Swimwear

Aubade Swimwear on Lingerie BriefsAubade Swimwear

Prima Donna Swimwear on Lingerie BriefsPrima Donna Swimwear

Albion Fit swimwear on Lingerie BriefsAlbion Fit Swimwear

LOU Swimwear on Lingerie Briefs LOU Swimwear

Amoressa Swimwear as featured on Lingerie BriefsAmoressa Swimwear

Freya swimwear on Lingerie Briefs Freya Swimwear

Fantasie Swimwear on Lingerie Briefs Fantasie Swimwear

Marlies Dekkers swimwear on Lingerie Briefs

Marlies Dekkers Swimwear (more…)


Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19

Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the Utopia series, which is available in the Anita Care and Anita since 1886 collections.Utopia swim collection from Anita for 2019 - featured on Lingerie BriefsIt combines contrasts of abstract leaves in vibrant trend right shades of blue and emerald, which displays a fresh and modern look.
Utopia swim collection from Anita for 2019 - featured on Lingerie BriefsThe Pretty Dots Series, available in the Anita Care and Anita since 1886 collections, features a retro look with its uniquely shaped white dots with bright pink highlights.
Pretty Dots swimwear 2019 available in Anita Care and Anita featured on Lingerie BriefsThe wide selection of styles in this series ranges from feminine chic swimsuits to a charming swim dress.
Pretty Dots swimwear 2019 available in Anita Care and Anita featured on Lingerie BriefsAnother beautiful pattern of our 2019 swim collection is the Alani Bay series that unites graphic mini dots with the radiant Hawaiian flower print.
Alani Bay mix & match swim separates from Anita - featured on Lingerie BriefsThe contrasts offered by the floral and graphic prints create a charming retro feeling that can look great with our solid color bottoms in midnight blue and poppy red. The Alani Bay Tops and Bottoms come as mix & match separates and can be combined in various ways.Alani Bay swimwear from Anita - Rosa Faia and Anita Care collections featured on Lingerie BriefsThis series is available in our Rosa Faia and Anita Care collections.
Alani Bay mix & match swim separates from Anita - featured on Lingerie Briefs


By HELEN MASTERS

Kai Resortwear 2019 Swimwear on Lingerie BriefsKai Resortwear

London Swimwear Show

A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.

Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending the day with the creme de la creme of the UK swimwear world,  I’m delighted to say that the London swimwear market is alive and kicking with both brands and retailers reporting strong sales, lots of new designers on the scene and a clear investment in technology, innovation, new designs & fabrics from the big-name labels as well as the newbies.

So, what are the hot swimwear looks that will hit the stores for SS19? Here’s the rundown of top trends as seen in London- you heard it here first!

Sporty /athleisure– courtesy of hot new brands such as Brissus, Jag and Goldwater Wear

Brissus Swimwear - featured on Lingerie BriefsBrissus

Jag London 2019 Swimwear on Lingerie BriefsJAG London

Swimwear as outerwear– swimwear is no longer just for swimming or sunbathing, as demonstrated by virtually all the brands at LSS. Whether its ubercool leggings from Goldwater wear, or swimsuits that wouldn’t look out of place worn with a pair of jeans for a night on the town from the likes of Gottex, swimwear is now a mainstream fashion item!

Goldwater Wear 2019 Swimwear on Lingerie BriefsGoldwater Wear

Gottex 2019 Swimwear on Lingerie BriefsGottex

Accessorise, accessorise, accessorise – it’s no longer enough to wear a bikini or one piece and a sarong. For supreme style create an entire look – cue hat, sunglasses, sandals, bag…and more. Leading the way are brands like Echo and Pia Rossini

Pia Rossini - featured on Lingerie BriefsPia Rossini

Fabric innovation – whether it’s ‘never-considered-for -swimwear’ fabrics such as sumptuous velvet or lace (Sunseeker and She Loves Swim); Luxe looks (Gottex), lingerie-esque bikini tops (Nicole Olivier), gold foil and tan-through straps (Goldwater Wear), sustainable swimwear made from recycled plastic (Brissus , West 79), reversible pieces (Chantelle, Moontide) or even 5-styles in 1 (Curvy Kate), innovation in design and fabric reigns supreme and has allowed some truly stunning swimwear to be brought to market for SS19.

Sunseeker

She Loves Swim

Gottex Luxe 2019 Swimwear on Lingerie BriefsGottex Luxe

Nicole Olivier 2019 Swimwear on Lingerie BriefsNicole Olivier

West 79 - featured on Lingerie BriefsWest 79

Curvy Kate 2019 Swimwear on Lingerie BriefsCurvy Kate

Flirty and feminine – if sporty isn’t your thing then don’t despair! With gorgeous girly looks (Guess) checks, frills, ruffles , polka dots…and lemons (Antigel, Agua Bendita, Kai Resortwear- it’s the season to bring out your feminine side too!

Cool colours – colour is certainly the watchword for SS19 – but it doesn’t have to be in your face – cue lots of Honey pot gold (Chantelle, Opera), grey (Moontide and West 49) and of course animal print – updated for SS19 courtesy of Gottex and Michael Kors

Moontide 2019 - featured on Lingerie BriefsMoontide

Mum & Me – With gorgeous kids swimwear from Elizabeth Hurley Beach and Pate de Sable including styles to match Mum, it’s never too early to indulge your little ones – start ‘em young!

Elizabeth Hurley Beachwear on Lingerie BriefsElizabeth Hurley Beach

Pate de Sable Childrens Beachwear on Lingerie BriefsPate de Sable

Dessous London

Hot on the heels of London Swimwear Show – and indeed just around the corner, in Blandford Street – came Dessous: the go to place for hip new lingerie and swimwear brands. With a curated collection of the most sought after indie brands combined with an Elvis entertainer to boot, this was the place to be!

The swimwear trends I observed at LSS were in evidence again at Dessous (I guess that’s what makes it a trend!) as well as some hot lingerie looks: here’s the lowdown from the Dessous design house:

Wear it the way you want- the merging of categories has never been more evident with brands showcasing swimwear as outerwear – aka beach a porter (JustMine), lingerie as outerwear -boudoir a porter? (Undress Code) and new brands with garments that span underwear/outerwear/beachwear and more (Danapisarra)

Justmine 2019 - featured on Lingerie BriefsJustMine

Danapisarra 2019 - featured on Lingerie BriefsDanapisarra

Undress Code 2019 - featured on Lingerie BriefsUndress Code

Colour and print – whether its scorching hot pink from With Love Lilly or reds & golds from Pure Chemistry, or sharp geometric prints from Undress Code and Just Mine – the colours are as hot as the weather this summer  – roll on another heatwave for SS19!

With Love Lily at Dessous London - featured on Lingerie BriefsWith Love LillyPure Chemistry 2019 - featured on Lingerie BriefsPure Chemistry
Justmine 2019 - featured on Lingerie BriefsJustMineUndress Code 2019 - featured on Lingerie BriefsUndress Code

And finally, a good dollop of sex – sex continues to move mainstream in London with lots of examples of erotic wear and fetish wear that doubles up as outerwear (Tru Demurr), the launch of an inspired collaboration with Playboy as well as a diffusion line from Coco de Mer, erotic wear for all shapes and sizes (Dream Girl, Atelier Amour), and oodles of erotic inspired leather via Something Wicked, as well as vegan leather (Bijoux Indiscrets, Tru Demurr)for the more ethical amongst us plus the ultimate edible love cosmetics (Bijoux Indiscrets.)

Tru Demurr 2019 - featured on Lingerie BriefsTru Demurr
Something Wicked 2019 on Lingerie BriefsSomething Wicked

Coco de Mer for Playboy 2019 - featured on Lingerie BriefsCoco de Mer for Playboy

INDX

The season ended on a high at INDX. Rapidly becoming the mainstay of the UK shows, and the primary venue for the big-name brands, INDX proves bigger and better each season (and gives free ice cream – perfect for the hottest summer the UK has known in decades!)

With strong representation from big name brands such as Empreinte, Lise Charmel, Wacoal and Charnos, mixed with edgy newcomers like Gold Water Wear and West 79 plus long-established brands that continue to delight or reinvent themselves such as Pleasure State, Mey and Ralph Lauren, INDX was a serious buying-fest. Time to get down to business and write those orders….

The stars of the show in my opinion?

Ralph Lauren swimwear – great, commercial swimwear in classic colours and designs for the more traditional amongst us or polo-emblazoned pieces for the logo lovers. Watch this space – this one will be hot!

Ralph Lauren Swimwear on Lingerie Briefs

Ralph Lauren

Ralph Lauren Swimwear on Lingerie Briefs

Ralph Lauren

Mey– long established but still lesser known in the UK, this German brand sports lingerie, swimwear and more for men and women and is in my view a hidden gem about to get bigger. I was lucky enough to try the Mey Joan bra – superb fit , gorgeous pale pink ‘daisy’ colour (a pretty alternative to skin tone for me) & super smooth – get in there!

Mey Joan Bra in Champagne

MEY Underwear 2019 - featured on Lingerie Briefs

MEY Underwear for Men & Women

Charnos and Pleasure State– it’s always great to see the established brands bring out new seasonal interpretations of their best -loved classics: cue Charnos’s incredible ink and rose gold hue and Pleasure State’s gorgeous take on Myfit in bluePleasure State Swimwear on Lingerie Briefs

Pleasure State

Nicola Jane and Amoena – ‘Specialist’ brands boasting styles that everyone will want to wear, especially thanks to the Melissa Odabash name check at Amoena!

So, there you have it – three different shows but each with some seriously hot lingerie and swimwear.

And while I’m exhausted after my London Show marathon, I’m also excited to reveal my post show predictions for what will be hot in SS19:


HELEN’S ‘HOT LIST’


What I predict will be HOT TRENDS in SS19:

My top 3 SWIM trends: 1. Sporty chic  2. Beach a porter  3. Flirty, feminine luxe

My top 3 LINGERIE trends:  1. Athleisure  2. Boudoir a porter  3. Sex in the mainstream

My top 3 BRANDS to Watch:  1. Mey  2. Ralph Lauren Swimwear  3. Undress Code

My top 3 Trusted Favourites:  1. Gottex  2. Coco de Mer  3. Nicole Olivier


Hot UK Lingerie Brand:  STUDIO PIA
Today’s savvy shoppers are increasingly looking for ethically sourced lingerie and swimwear and the SS19 shows unveiled lots of new brands who are proud of their ethical status. A favourite of mine is Studio Pia – known amongst those in the know as providing the utmost luxury, they have just launched a capsule collection of Luxury Lingerie for the Ethically Conscious Bride. Pia says her aim is to ‘challenge preconceptions about ethical fashion aesthetics, and provide my customer with timeless luxury’ and boy does she deliver – take a look! https://www.studiopia.co.uk/

HOT UK Lingerie Retailer: BRAVISSIMO

Bravissimo’s aim is to inspire big-boobed women to feel amazing. With 29 shops including 4 in London, it’s an all round emporium for curvy girls and a great place to pop in for lingerie, clothing and swimwear  and a really uplifting experience – in more ways than one! They tell me, ‘We believe that big boobs are great, and we want to give our Bravissimo girls as much choice as someone who wears a 34B!’ As a 32g wearer right now, I say – good on them!’ Check them out for lingerie, swimwear and clothing for bigger boobs. https://www.bravissimo.com/

 


By ALISON CONNOLLY

Randy Mora for Suki Cohen as featured on Lingerie Briefs

illustration by Randy Mora

Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil.  It’s a fair assumption, considering it’s mainly what we’ve seen over the years.  It is also because of this, it’s a refreshing surprise to discover South American luxury lingerie and swimwear brand Suki Cohen.  Manufactured in Colombia (in a fair trade factory), Suki Cohen creates minimalist, geometric-inspired pieces using durable, high-end fabrics.

The brand’s designer, Sarah Cohen, studied fashion design in Sao Paolo, Brazil, which may explain her expertise in creating swimwear (even though she started out exclusively creating lingerie).  Whether swim or lingerie, all of the styles are wireless and unpadded, so as to work with a woman’s natural form.  The embellishments are minimal (mainly cut-outs and straps), the swimwear coverage steers clear of vulgar, and patterns are only shown in black, white or dark blue.

The current collection, called Kodama, has a subtle Japanese influence, which is particularly evident in the patterns used. These unique silhouettes are meant to be worn as either swimwear or outerwear, which seems to be the overall trend with most high-concept swim designers.

Currently, Suki Cohen can be purchased on the brand’s website or select specialty boutiques around the world.  In the meantime, enjoy the brand’s latest collection below!

Suki Cohen Brazilian Swimwear as seen on Lingerie Briefs

Suki Cohen Brazilian Swimwear as seen on Lingerie Briefs

Suki Cohen Brazilian Swimwear as seen on Lingerie Briefs

Suki Cohen Brazilian Swimwear as seen on Lingerie Briefs

Suki Cohen Brazilian Swimwear as seen on Lingerie Briefs

Suki Cohen Brazilian Beachwear coverups as seen on Lingerie Briefs

Suki Cohen Brazilian Beachwear as seen on Lingerie Briefs

Suki Cohen Brazilian Beachwear as seen on Lingerie Briefs

Suki Cohen Brazilian Beachwear as seen on Lingerie Briefs

Suki Cohen Brazilian Pajamas as seen on Lingerie Briefs

KODAMA collection image credits:

Photo: @feseb
Art direction: #jorgeboladomoo
Make up: @dvsimson
Cast: @suarezmc


Bravissimo Swim Survey

By ELLEN LEWIS

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

The name Bravissimo has appeared on my intimate apparel radar field countless times in the last 20 plus years, particularly when the subject of large breasted fitting trauma arises. Since their inception in the UK in 1995, they have grown to be a mega force in fitting large cup women for lingerie, swimwear and outerwear. Way ahead of the North American market in recognizing the sale’s potential of women who are 28-40, D-L cup sizes; they have knowledge of fit that has secured them as experts in this venue. Our growing readership in England, 2nd only to the USA, has put me more in touch with the idiosyncrasies and intelligence of this highly competitive market. As a member of the large cup club, I am intrigued by the insight and development of Bravissimo as a force to be reckoned with in a fast growing market niche. Today, besides a robust website, they are 29 stores strong and still growing. A buffet of brands that are well respected for their design and engineering, including their own private label, Bravissimo continues to be a success story in a rapidly changing retail environment. Recently, I secured a swim survey they did in the UK but frankly, I think it’s applicable everywhere in the West. I decided to publish it here because we all appreciate feedback and a bit of tongue and cheek humor too. How British!

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

Survey reveals that good support is a key factor in UK women feeling confident in swimwear

Bravissimo has surveyed 1000 women in the UK who wear a cup size D and above to find out how confident women with bigger boobs feel in swimwear.

  • 71% of all respondents cited ‘support for my boobs’ as an important function of swimwear
  • The bigger your boobs, the more important support becomes; 70% of those who are a E cup and below said support was important, whereas 85% of those who are F cup and above said the same.
  • Of the 51% of respondents who said that they felt ‘very’ or ‘somewhat’ confident in their swimwear, 33% cited good fit and support of their boobs as a key factor.

Which functions of swimwear are important to you?

Choice %
Comfortable 79%
Flattering for my shape 74%
Support for my boobs 71%
Lots of coverage 38%
Fashionable 30%
Suitable for sports and activities 22%
Quick dry 20%
Great for tanning 19%

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

Here’s what some Bravissimo customers had to say about their confidence levels after buying bra-sized swimwear to fit them:

‘Supportive bikinis just made me feel more confident. I can splash about, play football or volleyball without fearing that my boobs will pop out!’

‘I love my Bravissimo bikinis which I use to keep everything in check when I scuba dive and swim!’

Bravissimo’s customers also shared some of their holiday stories from ‘big boob hacks’ – digging ‘boob holes’ in the sand to sunbathe on their front, to funny stories of friends trying to use their bikini as a hammock.

The survey revealed a lot of frustration around finding stylish swimwear that fits and supports well:

“For many years buying swimwear was very frustrating as I used to have to buy bikinis by dress size, which were either too big on the bottom half, or too small on the top half, and never fitted well. This has improved in recent years in that you can now buy separate bottom and tops, and tops do come in bra sizes in some shops. I wish there were more bra sized bikinis available and that the fit and support was exactly the same as a bra.”

“Swimsuits rarely have enough boob support, and with bikinis the problem is that they are often sold in XS, S, M, L or clothes sizes. As I am slim with large boobs, I need a small back size but a larger cup size. If I buy the large size that fits my boobs, the band around my back is much too loose, and I don’t get the support I need.”

58% of women surveyed have felt they couldn’t take part in activities as they didn’t feel supported by their swimwear

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

Which of the following activities do you think you would feel uncomfortable doing while wearing swimwear?

Choice %
Sports e.g. volleyball on the beach 58%
Talking to other holidaymakers 25%
Frolicking in the pool or sea 21%
Going to a spa 19%
Sunbathing 16%
Swimming 15%

Despite support being such an important factor, 91% of survey respondents have not been fitted for swimwear, 68% because they didn’t know this was an available service.

Elly Corney, Director at Bravissimo says:
“At Bravissimo we want to make sure that women with big boobs feel amazing all the time but especially while on holiday as this is when you feel the most on show to the world – there aren’t many other times when you’re in public with so little on! Finding a good choice of stylish bra-sized swimwear that fits and supports properly can be life changing for our customers as it enables many big boobed women to feel more confident and able to take part in the fun things they want to do on holiday.

We offer a friendly fitting service for our swimwear, as well as our lingerie. You don’t have to come in to one of our shops as we can give good fitting and style advice over the phone and via live chat too.”

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs


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