By MARIACRISTINA RIGHI
DISTRICT MARGHERITA MAZZEI
Maredamare ,the International Beachwear show held in Florence last July, offered an illuminating look at the international beachwear market. But what stayed with me was not simply the evolution of swimwear or the growing importance of resortwear. It was the unmistakable individuality of Italian design. For some of Italy’s most established beachwear designers, the swimsuit is only the beginning. A bikini becomes part of … Read More
By MARIACRISTINA RIGHI
Walking the aisles at Splash Paris, one message comes through loud and clear: minimalism has loosened its grip. For Summer 2027, swimwear embraces a new kind of maximalism, one rooted not in excess, but in confidence, craftsmanship and expressive design. The collections increasingly blur the boundaries between beachwear, ready-to-wear and couture.
Devon Windsor
The shift has been building for several seasons. Summer 2026 introduced sculptural silhouettes, … Read More
By ELLEN LEWIS
When I was a young woman, finding a swimsuit was even more challenging than finding a bra. The combination of support, comfort, and style simply wasn’t available, particularly for fuller-busted women. Believe it or not, I used to wear an underwire bra under a leotard to the beach. I only wish a brand like Bravissimo had existed then.
For three decades, Bravissimo has built its reputation on … Read More
By MARIACRISTINA RIGHI
John Galliano at the Louvre Haute Couture Exhibit
Louvre Couture, Paul Poiret at the Musée des Arts Décoratifs, and Charles Frederick Worth at the Petit Palais. Haute couture and its founding fathers are currently taking center stage in Parisian museums. All their values and distinctive traits are reflected in the beachwear collections for summer 2026, which were presented at Splash this past June. This premium … Read More
By ELLEN LEWIS
Pluto
Last week my husband and I booked a snorkeling excursion to the Cabo Pulmo National Marine Park, on the Baja Peninsula in Mexico. Donning a bathing suit, wetsuit, life vest, flippers and a face mask, I brooked the currents to peruse this 5000-year-old reef. If you have the Netflix marine screen saver, you know what I saw. It was mesmerizing.
Antigel
Thankfully, I was wearing … Read More
By ESTELLE PULESTON
It’s May, it’s warm and sunny outside, and my mind is turning to potential destinations for a summer getaway – and the swimwear I could be rocking while I’m there of course!
One option I certainly wouldn’t mind having in my suitcase is NAIA Beach, a British brand that was launched in 2021 by TV personality Tess Daly and her long-time friend, Gayle Lawton. Both lovers … Read More
By ELLEN LEWIS
Hot, lush, bold and beautiful, Pour Moi Swimwear embraces the passionate energy inherent in the Brazilian lifestyle. The author, Paul Coehlo, said that in Brazil you don’t have a wall separating the physical reality from the magical reality. Elements of Carnival pageantry, Amazon splendor and Samba rhythm are captured in Pour Moi’s 2025 swim collection. A combination of contemporary style and excellent fit, Pour Moi swimwear is … Read More
