Swim Briefs

By HELEN MASTERS

Kai Resortwear 2019 Swimwear on Lingerie BriefsKai Resortwear

London Swimwear Show

A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.

Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending the day with the creme de la creme of the UK swimwear world,  I’m delighted to say that the London swimwear market is alive and kicking with both brands and retailers reporting strong sales, lots of new designers on the scene and a clear investment in technology, innovation, new designs & fabrics from the big-name labels as well as the newbies.

So, what are the hot swimwear looks that will hit the stores for SS19? Here’s the rundown of top … ...Read more


By ALISON CONNOLLY

Randy Mora for Suki Cohen as featured on Lingerie Briefs

illustration by Randy Mora

Perhaps when you think of swimwear from South America, you may envision heavily-patterned, colorful barely-there styles created by a label based in Brazil.  It’s a fair assumption, considering it’s mainly what we’ve seen over the years.  It is also because of this, it’s a refreshing surprise to discover South American luxury lingerie and swimwear brand Suki Cohen.  Manufactured in Colombia (in a fair trade factory), Suki Cohen creates minimalist, geometric-inspired pieces using durable, high-end fabrics.

The brand’s designer, Sarah Cohen, studied fashion design in Sao Paolo, Brazil, which may explain her expertise in creating swimwear (even though she started out exclusively creating lingerie).  Whether swim or lingerie, all of the styles are wireless and unpadded, so as to work with a woman’s natural form.  The embellishments are minimal (mainly cut-outs and straps), the swimwear coverage steers clear of vulgar, and patterns are only … ...Read more


Bravissimo Swim Survey

By ELLEN LEWIS

Bravissimo UK large cup swimwear survey as seen on Lingerie Briefs

The name Bravissimo has appeared on my intimate apparel radar field countless times in the last 20 plus years, particularly when the subject of large breasted fitting trauma arises. Since their inception in the UK in 1995, they have grown to be a mega force in fitting large cup women for lingerie, swimwear and outerwear. Way ahead of the North American market in recognizing the sale’s potential of women who are 28-40, D-L cup sizes; they have knowledge of fit that has secured them as experts in this venue. Our growing readership in England, 2nd only to the USA, has put me more in touch with the idiosyncrasies and intelligence of this highly competitive market. As a member of the large cup club, I am intrigued by the insight and development of Bravissimo as a force to be reckoned with in a fast growing market niche. … ...Read more


By ALISON CONNOLLY

Karla Colletto 2019 Resort Swimwear featured on Lingerie Briefs

We are in the thick of swimwear season, and currently hearing a lot of swimwear industry buzz with the recent Unique tradeshow in Paris.  Discovering a brand that stands out amongst the masses is quite a treat, and fortunately for me that discovery was Karla Colletto’s 2019 Resort collection.

Karla Colletto is a contemporary luxury swimwear brand manufactured in the USA.  For over 25 years, the brand has built its reputation on creating designs with a perfectly constructed fit by a design team with forward-thinking style.

For Resort 2019, we see a focus on solid-colored styles that are complimented by eye-catching shapes.   Of course, there’s a touch of leopard print in the collection, which adds just the right dose of playful pattern.  Regardless of the season, the common thread throughout all of the designs is that they offer both functional support and a sensual fit.  You … ...Read more


By KATRINA EUGENIA

Patrick Nagel Art featured on Lingerie Briefs

Patrick Nagel famously immortalized the 80’s woman as powerful and provocative in his paintings. He created works of unapologetic, fierce women through bold expressions, forward fashion (however little) and punches of neon. I love the way I see his vision translating to swimwear this season. Brazilian bikinis and shield shades are flooding the gram in bright colors and the energy is through the roof! Without a doubt, it’s going to be an exciting season for swimwear…

Kristina Eugenia modeling Body Glove Neon Swimwear on Lingerie Briefs

Kristina Eugenia modeling Body Glove Neon Swimwear on Lingerie Briefs

Summer 2018 has me feeling ultra-inspired to turn up the heat. The season’s futuristic yet old school, sporty, neon trend has me ready to hit the ground running and I love the way it’s translating to swimwear. I am wearing Body Glove’s throwback collection, the epitome of the late 80‘s fitness fad. I mean, how epic is the front zipper?

1985 French Elle and the 1988 Vogue USA magazines

Simple standout comfort in hot colors ruled  the fashion pages of … ...Read more


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