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Anita Essential Smart Wire-Free Bralette featured on Lingerie BriefsAnita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

Anita Essential Smart Wire-Free Bralette in Shadow Blue featured on Lingerie BriefsThis new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More


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By MOLLY JAYNE

Curve NY august 2-4 at the Javits center celebrating brand debuts, new collections and celebratory events as featured on Lingerie Briefs

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More


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By ELLEN LEWIS

mey lingerie spring/ summer 2027 preview featured on Lingerie BriefsThe true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More


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Evelyn & Bobbie new Butsty Bra for women 27-36 bands and DDD-L cups designed with EB Core+ and EB Flex Tech technology as featured on Lingerie BriefsJust launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More


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Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.

Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFollowing the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More


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Montelle Mysa Chemise featured on Lingerie BriefsThis collection is inspired by the Swedish concept of ‘mysa’, meaning to cozy up, unwind, and embrace the slowdown. Montelle’s newest Mysa range redefines the art of ultimate relaxation. Built around the DNA of Montelle’s fan-favorite, cup-sized wireless bralette, these ultra-soft, wire-free pieces prove that you never have to sacrifice support for pure comfort. The two newest additions to the lineup drop in a timeless, effortless black, ready to elevate … Read More


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Wacoal High Bar™ Underwire Bra featured on Lingerie BriefsWhen it comes to everyday lingerie, finding the perfect balance of comfort, support, and style can feel like a tall order. With the introduction of the HIGH BAR™ Collection, Wacoal proves that women no longer have to choose between the three. Thoughtfully designed with modern comfort in mind, this new collection combines elevated essentials with beautiful lace details that feel as good as they look.

Leading the collection is the … Read More


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