Featured

By ELLEN LEWIS

Hanky Panky Holiday Panty Gift Packages as featured on Lingerie BriefsThe signs are everywhere. Store windows are dressing for the holidays, and the season of giving is officially upon us. Right on cue, Hanky Panky is shipping its legacy packaging program, a signature initiative that has become part of the brand’s DNA.

Hanky Panky Holiday Panty Gift Packages as featured on Lingerie BriefsThere is something rather wonderful about taking an everyday essential and giving it star treatment. The original thong, low-rise thong, retro thong, string bikini, and … Read More


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Meet Fudge, Montelle Intimates’ irresistible new fashion color for autumn! This rich, earthy brown brings warmth and understated elegance to the season, beautifully complemented by an intricate, diamond lace pattern. Warm, inviting, and effortlessly chic, Fudge is the perfect color for embracing cooler days. Think cozy evenings, a steaming cup of cocoa, and a touch of everyday luxury.

“The Fudge colorway has a very interesting geometrical pattern in the lace

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Wacoal's Breast Cancer Awareness Month and Fit For The Cure® as featured on Lingerie BriefsOctober is Breast Cancer Awareness Month, when pink ribbons appear everywhere and breast health takes center stage. It is an important opportunity to pause, educate ourselves, stand with those affected by breast cancer, and remember the women whose lives have been changed by this disease. But perhaps the most important part of October is what we carry forward from it. Awareness may have a month. Commitment does not.

At Wacoal… Read More


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Panache AW26 Clara Black and Gold collection featured on Lingerie BriefsThe Clara fashion collection in black/gold by Panache Lingerie is a fresh addition to the brand’s heritage range, bringing effortless luxury to everyday lingerie.

Panache AW26 Clara Demi Balcony bra in Black and Gold featured on Lingerie BriefsInspired by the rising love for lower-coverage silhouettes, the Clara Balcony Demi bra builds on the popularity of the Allure Demi Balcony. Flexible stretch lace top cups move beautifully with the body, while a lifted, rounded shape enhances the natural silhouette. Sizes up to an M … Read More


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By ELLEN LEWIS

My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More


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Anita Care’s Selma Pocketed T-Shirt Bra: as featured on Lingerie Briefs

The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More


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