Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

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The New Mood of Intimates Is Taking Shape at Curve

May 31, 2026

By MOLLY JAYNECurve Montreal (7/12-7/13) and Curve New York (8/2- 8/4) Lingerie Trade Shows as featured om Lingerie Briefs As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More


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Wow! Wacoal’s New Marketing Campaign

May 28, 2026

By ELLEN LEWIS

Wacoal Marketing Campaign 2026

It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More


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Fall Preview: Anita Active DYNAMIX STAR Award-Winning Sports Bra in Blue Iris

May 27, 2026

Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.

Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More


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Chantelle Lingerie’s New Magique Collection: Quiet Sophistication

May 21, 2026

The Magnifique Wireless Support Bra from Chantelle Lingerie as featured on Lingerie Briefs

Quiet sophistication best defines the new Magique Collection from Chantelle Lingerie. Two styles standout: the Magique Wireless Support Bra and the Magique Back Smoothing Minimizer.

The Magnifique Back Smoothing Minimizer Bra from Chantelle Lingerie as featured on Lingerie Briefs

What unites both Magique styles is Chantelle’s commitment to lightweight engineering and all-day comfort. Double-knit spacer lining throughout the cups and tall back bands creates breathable 360-degree smoothing with an almost weightless sensation, even in larger cup sizes. Enclosed seaming, flexible finishes, and thoughtfully … Read More


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Montelle Intimates Introduces the Strapless Slip~ A Long Overdue Innovation

May 20, 2026

The Montelle Intimates new Strapless Slip with silicone grips and detachable straps as featured on Lingerie BriefsOnce again Montelle Intimates has crafted an essential lingerie piece that solves an oft neglected wardrobe problem. The new Strapless Slip is long overdue

Designed with Montelle’s silky soft lightweight microfiber, it creates the smooth, fluid base we all want beneath dresses and skirts, eliminating cling while allowing fabrics to glide effortlessly over the body.

The Montelle Intimates new Strapless Slip with silicone grips and detachable straps as featured on Lingerie BriefsWhat truly elevates this piece is its adaptability. The multiple strap options accommodate nearly every … Read More


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Who You’ll Meet At Interfilière Los Angelas

May 17, 2026

By MOLLY JAYNE
Interfiliere Los Angeles July 21-23 as featured on Lingerie Briefs
WHO YOU’LL MEET AT INTERFILIÈRE LOS ANGELES
The brands, buyers, and sourcing partners shaping the future of intimates, swim, and activewear

This July, Interfilière Los Angeles 2026 arrives on the West Coast with a fresh approach to sourcing bringing together global mills, material innovators, manufacturers, and the design teams actively shaping what’s next in fashion.

Already generating buzz around its launch edition, the show is expected to … Read More


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RENEW, A New AnaOno Collection

May 14, 2026

AnaOno New Renew Mastectomy Collection as featured on Lingerie BriefsThere are moments in every breast cancer experience when the items inside that bra drawer no longer work. That vulnerable moment of getting dressed for a different body. The moment of: Nothing here fits. So… now what? What do I wear?

Enter: AnaOno’s Renew Collection.

Lingerie matters, because bras and intimates are the items that meet every woman in her life beyond recovery. This collection is for the woman … Read More


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