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Montelle Bust Support Cami Short Set and Wire Free T-Shirt Bra in Lipstick featured on Lingerie BriefsMontelle Intimates’ best-selling styles are getting a seriously playful update. Meet Lipstick, a vibrant pink hue that brings confidence, flirtation, and plenty of personality.

Lipstick makes a statement while keeping the mood fun, feminine, and effortlessly alluring. Its lively pink tone feels sweet yet sophisticated, And there’s more to love. This universally flattering shade complements every complexion, adding a radiant glow that makes skin look fresh and luminous.

The … Read More


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This season, Panache turns up the color with sumptuous jewel tones, seductive silhouettes, and irresistible new-season attitude.

Allure Demi Balcony Bra in Turquoise: Make an Entrance!Panache Allure Demi Balcony Bra in Turquoise featured on Lingerie Briefs

Fresh, vibrant, and effortlessly sophisticated, Allure Demi Balcony Bra in Turquoise brings a luminous pop of color to everyday lingerie. The Demi Balcony creates a lighter silhouette with a flattering shelf-inspired neckline and wide-set straps that beautifully frame the décolletage. Contemporary lace traces the … Read More


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Anita Essential Smart Wire-Free Bralette featured on Lingerie BriefsAnita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

Anita Essential Smart Wire-Free Bralette in Shadow Blue featured on Lingerie BriefsThis new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More


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By MOLLY JAYNE

Curve NY august 2-4 at the Javits center celebrating brand debuts, new collections and celebratory events as featured on Lingerie Briefs

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More


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By ELLEN LEWIS

mey lingerie spring/ summer 2027 preview featured on Lingerie BriefsThe true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More


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Evelyn & Bobbie new Butsty Bra for women 27-36 bands and DDD-L cups designed with EB Core+ and EB Flex Tech technology as featured on Lingerie BriefsJust launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More


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Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.

Fit Fully Yours' Chloe Sweetheart Moulded Bra featured on Lingerie BriefsFollowing the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More


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