By ALISON CONNOLLY
I must admit, when I think of Polish lingerie brands, I can’t help but think of utilitarian styles and the typical product photography that accompanies them. I feel bad generalizing like that, but it’s simply been my experience. Which is why I was completely surprised that a brand I had been admiring from afar, Le Petit Trou, was indeed Polish! Granted, the French name threw me off, and if you aren’t aware of what it translates to, it’s the little opening (cheeky!).
Last week the brand took part in the “Uncover” portion of the Salon International de la Lingerie. Uncover showcases emerging talent and mainstream lingerie designers that are fashion-forward and standout due to their creativity. My colleague Ellen was lucky enough to swing by the booth and take a peek at what’s new, and fortunately received these images showcasing the latest collection.
Le Petit Trou is a very sensual, romantic lingerie brand that prides itself in creating comfortable, affordable luxury. You will notice that many of the bras are wireless, and always unpadded. Additionally, nearly all designs are made using transparent materials like ultra-fine fishnet or lace. Also, true to its name, many of the panties have a sexy cut-out detail at the back! We are excited to see this brand grow its retail presence, and look forward to seeing which U.S. retailers pick it up this season!
