Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Featured Designers

No Body is Nobody ~ NEIWAI

May 18, 2020

By ALISON CONNOLLY

Neiwai Lingerie as featured on Lingerie BriefsNo Body is Nobody campaign photos by Luo Yang http://luoyangphoto.com/

NEIWAI, which means inside and outside in Chinese, is a lingerie brand that gets it when it comes to empowering everyday women.

Founded in Shanghai in 2012, NEIWAI specializes in minimalist designs made from quality cotton fabrics for both men and women.

For the past few years the brand has developed marketing campaigns that challenge the standards of beauty, particularly speaking to the rigid beauty stereotypes in China. … ...Read more


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Feeling Uplifted ~ Taryn Winters

May 4, 2020

By ALISON CONNOLLY

Lately I find myself circling back to brands I had previously featured here in the Gallery, and Taryn Winters is one of those brands I was pleased to recently revisit

Today’s post takes a look at the Spring/Summer 2020 collection, that showcases two distinct groups; one consisting of dreamy silk chiffon and the other made from classic Italian tulle.

If you’re familiar with the brand, you can still see that the designer remains influenced by her background as a dancer. … ...Read more


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Mood-Boosting Loungewear ~ Apilat Lingerie

April 20, 2020

By ALISON CONNOLLY

Apilat Bridal fashion and Lingerie as featured on Lingerie Briefs

It has been nearly three years since I first featured Ukrainian brand Apilat here in the Gallery, and quite frankly, after you see what they’ve been up to, you will agree that was far too long to wait.

You likely know by now that I am easily swayed by ostrich feathers and shimmering fabrics, and the way Apilat utilizes these materials with such sophistication and elegance is simply breath-taking.

Primarily founded as a wedding dress label in 2012, you can identify a heavy bridal influence in all of their lingerie and loungewear designs. … ...Read more


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Lingerie & Loungewear for Cool Cats & Kittens – Kilo Brava

April 6, 2020

By ALISON CONNOLLY

Kilo Brava Lingerie as featured on Lingerie Briefs

Given that “Tiger King” is the show entertaining the nation right now, it’s perfect (prrrfect) timing that we feature the brand Kilo Brava, whose headquarters is a handful of miles far from the infamous Carole Baskin’s Big Cat Rescue center AND their current loungewear collection features an original tiger print!  Clearly someone was channeling what was going to be big in 2020 (and really, who could have guessed).

Kilo Brava is a lingerie and loungewear brand based in Tampa, Florida created by Kristin Bear, the former head of design at Cosabella.… ...Read more


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Say Yes to This ~ NOO

March 9, 2020

By ALISON CONNOLLY

NOO, a sustainable brand featured on Lingerie Briefs

NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.

In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to!  Co-founded by two young women, Anaïs and Elissa, NOO is a company that has a very clear commitment to sustainable fashion. … ...Read more


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Portrait of a Lingerie Brand ~ Crème Shanghai

February 24, 2020

By ALISON CONNOLLY

Crème Shanghai lingerie as featured on Lingerie Briefs

Crème is a specialty lingerie brand based in Shanghai founded by designer Miya “Crème” Su.   If you detect a strong French influence in Su’s work (particularly if you explore her work from past seasons), then you won’t be surprised to learn that she lived in France for a period of time and clearly absorbed the French attitude toward women and their appreciation for beautiful intimates.

Many of the items shown here are from the current AW19 Portrait collection, which features pieces made from stretch tulle with loosely drawn embroidered portrait patterns.… ...Read more


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Only for Cool Girls ~ La Chatte de Francoise

February 10, 2020

By ALISON CONNOLLY

La Chatte de Francoise Upcycled panties as featured on Lingerie Briefs

La Chatte de Francoise is a panty brand that specializes in “slow fashion, only for cool girls”.  And really, what’s more cool than being a sustainable fashion brand these days? As Ellen has pointed out time and time again in her trend forecasting posts, the concept of sustainability is here to stay.

La Chatte de Francoise was founded in 2013 by musician and DJ Marine Neuilly.  She describes her brand as “the 21st century love child of Andy Warhol and Simone de Beauvoir” and she designs not just panties, but (wet) t-shirts, socks, scrunchies, condoms and more! … ...Read more


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