By ESTELLE PULESTON
I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.
Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an … Read More
By ESTELLE PULESTON
“Pleasure is a necessity, not a luxury”. That’s the driving belief of Lucy Litwack, who was headhunted for the role of CEO at Coco de Mer in 2014, and later led a management buyout in 2017 to also become the company’s owner.
Coco de Mer has long been considered an iconic brand in this industry, and its Covent Garden boutique an iconic shopping destination, but Litwack believes that it can become … Read More
By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It was also important to her … Read More
By ESTELLE PULESTON
You might think that when a theatrical costume designer turns their hand to lingerie, the result would be something quite ‘over the top’ – beautifully fanciful, no doubt, but not really suitable for everyday wear. At the atelier of Angela Friedman however, the extravagance of on-stage costuming is instead translated into intimatewear that’s quietly lavish. The kind of thing that the most well-dressed characters might actually choose to wear in private, were … Read More
by ESTELLE PULESTON
I first came across Italian lingerie brand VALERY on a trip to Venice, when my eye was caught – and my breath taken away – by a window display featuring the most beautiful silk and lace bra set in a rich jewel green. I couldn’t believe I hadn’t heard of this brand before! And yet as it turned out, it was far from being a new one.
A family-owned company now in … Read More
By ESTELLE PULESTON
Launched in November 2020 by Ludovica Loi Cardia, Amor ‘e coro is a luxury lingerie brand that brings together the refined Italian approach to dressing with French excellence in lacemaking.
A long-time luxury lingerie enthusiast, Ludovica was inspired to launch her own line after returning to Italy from Paris, where she’d been working in luxury PR after obtaining a master’s in fashion and luxury brand management. The only problem? While she might … Read More
By ESTELLE PULESTON
When it comes to overtly sexy, fetishistic lingerie, it’s usually either very cheaply made and ill-fitting, or very expensive. German lingerie brand Lucky Cheeks offers something different: tasteful, mid-priced pieces which offer a sense of luxury and beauty without losing their risqué edge.
The brand was founded by Muriel Klink, who has been interested in garment design and fascinated by beautiful textiles since a young age. In 2007, she left the engineering … Read More
