Featured Designers

Retail Therapy ~ Fleur du Mal


Fleur du Mal as featured on Lingerie Briefs

Sometimes I will discover a lingerie collection that is so beautiful it makes me wish I was young(er), thin(er), and rich…basically I want to insert myself into the world that brand has created.  This type of inspiration doesn’t come along every day, but it always seems to occur when I see what’s new from luxury label Fleur du Mal.  I want the story they’re selling, and thanks to the purchasing power of the internet, I can at least feel all of those things I was wishing for.  There’s a reason it’s called retail therapy!

Fleur du Mal is a NYC-based fashion label founded by Jennifer Zuccarini, who also happened to launch the brand Kiki de Montparnasse (no surprise, since I loved that boutique too). In between she spent 3 years as a Design Director at Victoria Secret.

Ellen met Jennifer while she was worked at VS. … ...Read more

A Welcome Return ~ Myla London


Myla London featured on Lingerie Briefs

There’s a special place in my heart for British luxury lingerie brands, dating back to when we (my mom & I) first developed the concept for our lingerie boutique nearly 15 years ago.  They were amongst the first brands we discovered when researching the luxury lingerie industry, and the British labels were those that stood out as being a delightful balance of luxurious, unique and playful. One of the brands that I recall being part of our initial discovery was Myla.

Myla is a luxury lingerie brand from the U.K. that was re-launched this year under new ownership (after previous years of ups and downs and outright disappearance), and appears to be on the path to reemerge to prominence under the guidance of CEO Garry Hogarth (formerly of Agent Provocateur) and Creative Director Gregor Pirouzi (formerly of Helmut Lang, Vivienne Westwood & Versace).

The AW2018 collection featured … ...Read more


Fleur of England Wilderness boudoir bra and brief

Writing this post about the A/W18 Wilderness collection from Fleur of England seems incredibly timely, considering I just returned from a vacation in New England to experience Fall foliage (being a California native, it’s just not something we experience).  The leaves, the Autumn colors, even the color of the sun on a crisp afternoon this time of year; all of it is captured in this recently-released campaign, photographed in the British woodlands.

If you are a long-time reader of this blog, or a fan of lingerie in general, you are no stranger to the luxury lingerie brand Fleur of England.  Every garment is manufactured in the UK and Europe, and designer Fleur Turner prides herself on impeccable craftsmanship and beautiful details.  One particular detail that can be discovered in the Wilderness collection is a secret bee embroidered into the slate grey ivy plant motif (I’ve spent … ...Read more


Olivia von Halle Pagoda Motel Collection on Lingerie Briefs

Olivia von Halle is one of those brands that raise the bar each season, creating luxe loungewear collections that are consistently paired with decadent campaign images.  This season’s Pagoda Motel Collection is no exception, with its exotic, bold prints and colors presented in an avant-garde setting. The current campaign is described by the brand as Familiar yet unknown; it has a dreamlike quality. Within it, three heroines at the centre of a mysterious drama captivate their audience. Yet, they are indifferent. They are uninhibited. They are Galliano’s 90s Geishas, on acid.”

For the past 7 years Olivia von Halle has been creating chic pajamas and robes for her eponymous label, with its most identifiable style being the classic Coco Chanel-inspired silk PJ set.  The Coco set is still offered, and gets reinvented each season with eye-catching prints; this time it’s the prowling tiger print (amongst other … ...Read more

Velvet Crush ~ CAMI NYC


CAMI NYC featured on Lingerie Briefs

Sometimes it’s not such a bad thing for retailers to start selling holiday items (ahem, Christmas) as early as September. Granted, seeing those huge inflatable Santa Claus lawn ornaments at Costco is obnoxious, even in December. But there are brands that market themselves just right, and who show up at stores at the perfect time in a way that ignites excitement about the changing seasons and serves as a reminder of why we hold the holiday season so dear. For me, that is precisely what happened seeing the new Fall ‘18 velvet collection from CAMI NYC.

The latest collection has taken the best-selling classic silk shapes the brand is known for and reinvented them in decadent velvet. The skillful combination of velvet and lace increases the glam-factor for a brand already known for its sophistication and elegance. In addition to the use of velvet, the current … ...Read more

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