By ELLEN LEWIS
Experiences like these have taught me a valuable merchandising lesson: yesterday’s behemoth often rises to today’s coup d’état. Scorned earlier in my career, sundresses are a welcome contribution to the current sleep and loungewear agenda. Integration of intimates into apparel wardrobes and casual apparel into intimate’s wardrobes is a critical fashion direction for lingerie stores. No brand has better captured this ethos quite like Only Hearts. The crossover of materials and styles has informed their designs since their inception in 1978. In the 80’s as we were purifying assortments, Only Hearts continued to mix it up. Ensconced in both RTW and lingerie boutiques, their brand tradition is now a major trend. This month’s delivery of the Jolene sundress reinforces this mission. Using printed poly crinkle chiffon, sizes S-XL, this breezy style could function as a lounge piece, a swim cover-up or a dinner dress proving that what goes around comes around.