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Only Hearts Sundresses

By ELLEN LEWIS

Only Hearts Jolene printed chiffon sundress on Lingerie BriefsSome years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”.  During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and solid smocks was seasonal, spring/summer … Read More


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