Through the Looking Glass ~ Transparency at Hanky Panky

Ellen Lewis

6 years ago

By ELLEN LEWIS

There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands have begun to address these issues and take a stand. Some of this is a marketing ploy. After all, we live in a capitalist state. Frankly, how we communicate the message is less important then why. In this tell all environment, powered by the internet, there are indie companies, startups on a quest, that are growing because they are fueling the Millennial/ Gen Z obsession with all aspects of product clarity.

At Lingerie Briefs, we respect this, but also understand the complexity of the process, particularly for established brands whose bottom line is enmeshed in an historical infrastructure. That is why today, once again, I am featuring Hanky Panky, whose 40 year success story has been sustained by a culture of honor, charity, manufacturing loyalty, sustainability, diversity and recently transparency. Their new media campaign clearly documents their entire product development and delivery practices. Now a consumer has the ability to understand every step of the process.

I won’t deny my bond with the ownership of Hanky Panky whom I have known for some years. Their pursuit of accountability is in sync with my personal mantra. Their pulse on the modern woman’s attitude, clearly manifested in the collections they create, matches our goal of empowerment. And of course, showcasing the expertise of their staff, their functionality and their venues, is the ultimate form of communication. I wish more companies would follow suit.

Fabric arrives