By ELLEN LEWIS
I went to the Curve LA show last week, having missed its much-applauded 2020 launch, the last live lingerie hurrah pre-covid. The event blueprint was small, but buyer feedback was excellent. It was absolutely an affirmation of all I stated in my Curve NY feature. Vivid Colors are dominant. Prints prevail. Casual wear continues its ascent. The Sexy comeback is driven by transparent fabrics, beautiful embroideries, and lace. And silk is prevalent. There were interesting brand collaborations, a growing part of the industry.
On a personal note, I discovered three brands whose back stories interested me in particular: Avery Rose, Mey, and Culture Tree Designs. After all, this is part of the true value of a live show. All three bring something unique to the table from incredible luxury, contemporary comfort and vibrant swimwear.
