The Lingerie Market Goes Live. WOW!

By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, there were brands and stores who opted not to show live.

Samantha Chang Spring 22 as featured on Lingerie BriefsSamantha Chang

There were several key messages at the shows, but without a doubt, it was the chorus of color and prints that dominated the scene. And within this story, yellow, in all its glory, emerged front, and center. The explosive palette, which I highlighted recently on my post about the influence of the global Van Gogh Immersion exhibit now in NYC, recognizes the intense need for renewed energy in our lives.

Kilobrava Spring 22 as featured on Lingerie BriefsKilobrava

Of course, comfort remained a key driver, segueing into the men’s and children’s market too. Lest we forget, sexy lingerie is still an intimate apparel anchor and a much-desired counterpoint in what has emerged as a very casual lifestyle wardrobe. This is achieved with a combination of exquisite embroidery and delicate laces.

Dita Von Teese Spring 22 as featured on Lingerie BriefsDita Von Teese

The images below are just a smattering of the brand direction we will see as we move forward and out into the world. Suffice it to say, however, that all the brands I am seeing, even virtually, are on a similar wavelength. The world is blooming again.

Commando Neoprene Spring 22 as featured on Lingerie BriefsCommando

Commando Rib Knit Spring 22 as featured on Lingerie BriefsCommando

Aspen Dream Pajamas Spring 22 as featured on Lingerie BriefsAspen Dream

Chantelle Bras Spring 22 as featured on Lingerie BriefsChantelle

Laurence Tavernier slippers Spring 22 as featured on Lingerie BriefsLaurence Tavernier

Curvy Kate bras Spring 22 as featured on Lingerie BriefsCurvy Kate

Elomi bras Spring 22 as featured on Lingerie BriefsElomi

Chantelle bras Spring 22 as featured on Lingerie BriefsChantelle

Falke Socks as featured on Lingerie BriefsFalke

Douceur Soft Loungewear as featured on Lingerie BriefsDouceur Soft

Elomi bras as featured on Lingerie BriefsElomi

Only Hearts Spring 22 as featured on Lingerie BriefsOnly Hearts

Chantal Thomass Intimates Spring 22 as featured on Lingerie BriefsChantal Thomass

Maison Lejaby Intimates Spring 22 as featured on Lingerie BriefsMaison Lejaby

Samanta Bras Spring 22 as featured on Lingerie BriefsSamanta

Calida Spring 22 as featured on Lingerie BriefsCalida

Clo Intimo Spring 22 as featured on Lingerie BriefsClo Intimo

Cosabella Spring 22 as featured on Lingerie BriefsCosabella

Cosabella Spring 22 as featured on Lingerie BriefsCosabella

Cosabella Spring 22 as featured on Lingerie BriefsCosabella

Playful Promises Spring 22 as featured on Lingerie BriefsPlayful Promises

Laurence Tavernier Spring 22 as featured on Lingerie BriefsLaurence Tavernier

Laurence Tavernier Spring 22 as featured on Lingerie BriefsLaurence Tavernier

b.tempt'd Sport Spring 22 as featured on Lingerie Briefsb.tempt.d

Huit Spring 22 as featured on Lingerie BriefsHuit

Prima Donna Spring 22 as featured on Lingerie BriefsPrima Donna

Marie Jo Spring 22 as featured on Lingerie BriefsMarie Jo

Hanky Panky Spring 22 as featured on Lingerie BriefsHanky Panky

Kilobrava Spring 22 as featured on Lingerie BriefsKilobrava

Dita Von Teese Lingerie Spring 22 as featured on Lingerie BriefsDita Von Teese

Freya Lingerie Spring 22 as featured on Lingerie BriefsFreya

Rya Collection Spring 22 as featured on Lingerie BriefsRya Collection

Fogal Spring 22 as featured on Lingerie BriefsFogal

Skarlett Blue Intimates Spring 22 as featured on Lingerie BriefsSkarlett Blue

Proof Period Panties Spring 22 as featured on Lingerie BriefsProof

Only Hearts Spring 22 as featured on Lingerie BriefsOnly Hearts

Only Hearts Spring 22 as featured on Lingerie BriefsOnly Hearts

Wacoal Bras Spring 22 as featured on Lingerie BriefsWacoal

Louisa Bracq Bras Spring 22 as featured on Lingerie BriefsLouisa Bracq

Entos Silk Spring 22 as featured on Lingerie BriefsEntos

Aubade Intimates Spring 22 as featured on Lingerie BriefsAubade

Falke Thigh His as featured on Lingerie BriefsFalke

Elila Maternity bra Plus size Spring 22 as featured on Lingerie BriefsElila

Embrago Spring 22 as featured on Lingerie BriefsEmbrago

The Little Bra Company Spring 22 as featured on Lingerie BriefsThe Little Bra Company

Leonisa Shapewear as featured on Lingerie BriefsLeonisa

Ewa Bien Lingerie as featured on Lingerie BriefsEwa Bien

Corin Lingerie as featured on Lingerie BriefsCorin

Cocoon Robes and Pajamas Spring 22 as featured on Lingerie BriefsCocoon

Valery Intimates Spring 22 as featured on Lingerie BriefsValery

Va Bien Intimates Spring 22 as featured on Lingerie BriefsVa Bien

Rya Collection Spring 22 as featured on Lingerie BriefsRya Collection

Samantha Chang Spring 22 as featured on Lingerie BriefsSamantha Chang

Douceur Soft Loungewear Spring 22 as featured on Lingerie BriefsDouceur Soft

Ana Ono Mastectomy Lingerie Spring 22 as featured on Lingerie BriefsAna Ono

Anita Active Spring 22 as featured on Lingerie BriefsAnita Active

Fogal Spring 22 as featured on Lingerie BriefsFogal

Anita Swim Spring 22 as featured on Lingerie BriefsAnita Swim

Fantasie Swim Spring 22 as featured on Lingerie BriefsFantasie Swim

Leonisa Swim Spring 22 as featured on Lingerie BriefsLeonisa Swim

Freya Swim Spring 22 as featured on Lingerie BriefsFreya Swim

Aubade Swim Spring 22 as featured on Lingerie BriefsAubade Swim

Valery Swim Spring 22 as featured on Lingerie BriefsValery Swim

Wolf & Whistle

 

3 Discussion to this post

  1. […] favourite writeup of the show is from lingerie blogger Ellen Lewis from Lingerie Briefs: The Lingerie Market Goes Live. WOW! Ellen reports that the future is full of colour and prints. It also seems that the Pantone Color of […]

  2. 100% I am seeing excitement in everything earthy. The vibrant hues of yellow to red and all the earthy tones and prints. The eco fabrics and comfort designs….
    The question is not what to buy, but what to forgo? There has never been a tougher s
    ason to decide in.

  3. Penny Nitz-Westerman says:

    WOW!

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