The Lingerie Market Goes Live. WOW!

By ELLEN LEWIS

Maison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, there were brands and stores who opted not to show live.

Samantha Chang

There were several key messages at the shows, but without a doubt, it was the chorus of color and prints that dominated the scene. And within this story, yellow, in all its glory, emerged front, and center. The explosive palette, which I highlighted recently on my post about the influence of the global Van Gogh Immersion exhibit now in NYC, recognizes the intense need for renewed energy in our lives.

Kilobrava

Of course, comfort remained a key driver, segueing into the men’s and children’s market too. Lest we forget, sexy lingerie is still an intimate apparel anchor and a much-desired counterpoint in what has emerged as a very casual lifestyle wardrobe. This is achieved with a combination of exquisite embroidery and delicate laces.

Dita Von Teese

The images below are just a smattering of the brand direction we will see as we move forward and out into the world. Suffice it to say, however, that all the brands I am seeing, even virtually, are on a similar wavelength. The world is blooming again.

Commando

Commando

Aspen Dream

Chantelle

Laurence Tavernier

Curvy Kate

Elomi

Chantelle

Falke

Douceur Soft

Elomi

Only Hearts

Chantal Thomass

Maison Lejaby

Samanta

Calida

Clo Intimo

Cosabella

Cosabella

Cosabella

Playful Promises

Laurence Tavernier

Laurence Tavernier

b.tempt.d

Huit

Prima Donna

Marie Jo

Hanky Panky

Kilobrava

Dita Von Teese

Freya

Rya Collection

Fogal

Skarlett Blue

Proof

Only Hearts

Only Hearts

Wacoal

Louisa Bracq

Entos

Aubade

Falke

Elila

Embrago

The Little Bra Company

Leonisa

Ewa Bien

Corin

Cocoon

Valery

Va Bien

Rya Collection

Samantha Chang

Douceur Soft

Ana Ono

Anita Active

Fogal

Anita Swim

Fantasie Swim

Leonisa Swim

Freya Swim

Aubade Swim

Valery Swim

Wolf & Whistle