By ELLEN LEWIS
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There was an air of anticipation as buyers welcomed each other back into the fray.
The prevalence of pink, all shades, all tones, all hues. Think Barbie, balloons, and bliss. Blue, green, yellow, orange follow suit. Bold color is juxtaposed with the palest pastels, all infused with light. White.
Embroidery is everywhere adding texture and dimension to designs. And, this market, the power of prints is an explosive message. Florals dominate, particularly oversized tropials. Prints are also kitschy, fun, and expressive. Stripes still matter. Sexy, sheer, light as air underpinnings, and haute couture details.
Of course, comfort continues as usual: casual, understated, and supportive from loungewear to technically innovative underwear. Smooth, soft, sleek lifestyle styles dominate the landscape, ready to wear inside and out.
Socks carve a niche in lingerie stores. The men’s category from basic to bold ramps up its presence. And lest we forget, it is swimwear season. All in all, the message is clear, we are looking forward to a fresh future, replete with promise. Here are some highlights.
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