Market Musings #1- My perspective on the trade shows: Curve NY

By ELLEN LEWIS

Le Petit Trou as featured on Lingerie BriefsLe Petit Trou

Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There was an air of anticipation as buyers welcomed each other back into the fray.

Cosabella as featured on Lingerie BriefsCosabella

The prevalence of pink, all shades, all tones, all hues. Think Barbie, balloons, and bliss. Blue, green, yellow, orange follow suit. Bold color is juxtaposed with the palest pastels, all infused with light. White.

Aubade as featured on Lingerie BriefsAubade

Embroidery is everywhere adding texture and dimension to designs. And, this market, the power of prints is an explosive message. Florals dominate, particularly oversized tropials. Prints are also kitschy, fun, and expressive. Stripes still matter. Sexy, sheer, light as air underpinnings, and haute couture details.

Mari M featured on Lingerie BriefsMari M

Of course, comfort continues as usual: casual, understated, and supportive from loungewear to technically innovative underwear. Smooth, soft, sleek lifestyle styles dominate the landscape, ready to wear inside and out.

PJ Salvage featured on Lingerie BriefsPJ Salvage

Socks carve a niche in lingerie stores. The men’s category from basic to bold ramps up its presence. And lest we forget, it is swimwear season. All in all, the message is clear, we are looking forward to a fresh future, replete with promise. Here are some highlights.

Mari M featured on Lingerie BriefsMari M

Chantelle featured on Lingerie BriefsChantelle

Diane von Furstenberg featured on Lingerie BriefsDiane von Furstenberg

Freya featured on Lingerie BriefsFreya

Aubade Swim featured on Lingerie BriefsAubade Swin

Kilo Brava featured on Lingerie BriefsKilo Brava

Aubade featured on Lingerie BriefsAubade

Simone Perele featured on Lingerie BriefsSimone Perele

The Great Eros featured on Lingerie BriefsThe Great Eros

Wacoal featured on Lingerie BriefsWacoal

Le Petit Trou featured on Lingerie BriefsLe Petit Trou

Fantasie featured on Lingerie BriefsFantasie

Cosabella featured on Lingerie BriefsCosabella

Freya Swim featured on Lingerie BriefsFreya Swim

Huit Swim featured on Lingerie BriefsHuit Swim

Kilo Brava featured on Lingerie BriefsKilo Brava

Wacoal featured on Lingerie BriefsWacoal

Mey featured on Lingerie BriefsMey

Lise Charmel featured on Lingerie BriefsLise Charmel

Lise Charmel featured on Lingerie BriefsLise Charmel

Kilo Brava featured on Lingerie BriefsKilo Brava

Cosabella featured on Lingerie BriefsCosabella

Mey featured on Lingerie BriefsMey

PJ Salvage featured on Lingerie BriefsPJ Salvage

Va Bien featured on Lingerie BriefsVa Bien

Mey featured on Lingerie BriefsMey

Carol Coelho featured on Lingerie BriefsCarol Coelho

Abade featured on Lingerie BriefsAubade

Abade featured on Lingerie BriefsAubade

Elomi featured on Lingerie BriefsElomi

Gossard featured on Lingerie BriefsGossard

Rya Collection featured on Lingerie BriefsRya Collection

Maison Lejaby featured on Lingerie BriefsMaison Lejaby

Atelier Amour featured on Lingerie BriefsAtelier Amour

Hérve by Céline Marie featured on Lingerie BriefsHérve by Céline Marie

Montelle featured on Lingerie BriefsMontelle

Carol Coelho featured on Lingerie BriefsCarol Coelho

Dita von Teese featured on Lingerie BriefsDita von Teese

Montelle featured on Lingerie BriefsUndress Code

Thistle and Spire featured on Lingerie BriefsThistle and Spire

Falke featured on Lingerie BriefsFalke

Falke featured on Lingerie BriefsFalke

Evelyn & Bobbie featured on Lingerie BriefsEvelyn & Bobbie

Aubade featured on Lingerie BriefsAubade

Anita Since 1886 featured on Lingerie BriefsAnita Since 1886

Parfait featured on Lingerie BriefsParfait

Parfait featured on Lingerie BriefsParfait

Commando featured on Lingerie BriefsCommando

Dita von Teese featured on Lingerie BriefsDita von Teese

Mari M featured on Lingerie BriefsMari M

Rya Collection featured on Lingerie BriefsRya Collection

Eva Bitzer featured on Lingerie BriefsEva Bitzer

Eva Bitzer featured on Lingerie BriefsEva Bitzer

Montelle featured on Lingerie BriefsMontelle

Fit Fully Yours featured on Lingerie BriefsFit Fully Yours

Natori featured on Lingerie BriefsNatori

Chantelle featured on Lingerie BriefsChantelle

Rya Collection featured on Lingerie BriefsThe Rya Collection

Skarlett Blue featured on Lingerie BriefsSkarlett Blue

Rya Collection featured on Lingerie BriefsThe Rya Collection

Simone Perele featured on Lingerie BriefsSimone Perele

Rya Collection featured on Lingerie BriefsThe Rya Collection

Kilo Brava featured on Lingerie BriefsKilo Brava

Atelier Amour featured on Lingerie BriefsAtelier Amour

Elomi featured on Lingerie BriefsElomi

Simone Perele featured on Lingerie BriefsSimone Perele

Wolf & Whistle featured on Lingerie BriefsWolf & Whistle

Simone Perele featured on Lingerie BriefsSimone Perele

Undress Code Swim featured on Lingerie BriefsUndress Code Swim

Aspen Dreams featured on Lingerie BriefsAspen Dreams

Rosa Faia featured on Lingerie BriefsRosa Faia

Huit featured on Lingerie BriefsHuit

Huit featured on Lingerie BriefsHuit

b.tempt'd featured on Lingerie Briefsb.tempt’d

Rosa Faia featured on Lingerie BriefsRosa Faia

Fit Fully Yours featured on Lingerie BriefsFit Fully Yours

Wolf & Whistle featured on Lingerie BriefsWolf & Whistle

Read More Articles by Ellen Lewis on Lingerie Briefs

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3 Discussion to this post

  1. Hilary Esdaile says:

    I love your recaps! It brings me back! xo

  2. Terri Fisher says:

    Great recap Ellen and gorgeous product!

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