By ELLEN LEWIS
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked hues, bright greens, yellow and red were offset by muted pastels. Spicy tones emerge.
Curve presents a unique insight into the American lifestyle: casual, comfort driven, practical and celebratory. Brands like Commando that blur boundaries by integrating inner and outerwear are market masters.
The plethora of Cozy Loungewear brands was front and center. Pajamas and every sort of cover up reigned.
Bridal options were bountiful.
The importance of ‘hero’ styles to the bottom line was prevalent. Adding to established collections or renewed with seasonal fashion colors these tried-and-true essentials from A cups and beyond were the anchor of many bra brands.
Eveden brands: Elomi, Fantasie, Freya and Goddess brought a merchandising runway to their booth along with their renowned fit studio. But it is their year long offer of swimwear that helps sets them apart.
The Lingerie Briefs Salon, now in its 3rd iteration, featured 14 designers piloting creative entrepreneurial brands. A focal point of the show, it reinforces the independent attitudes of up-and-coming collections. Once again, over 100 visitors to the Salon proved that discovery is still key to merchandising viability.
Glitz, Glamour and Shine Reflected the Paris Theme
Technical Innovation Proves the Staying Power of Entrepreneurial Brands
A Harvest of Joyful Color Foretells a Season of Hope.
And So Much MORE!!
Activewear: American as Apple Pie, Finds an Anchor in European Brands
Tights are Trending in Legwear
And the Men’s Business Continues its Growth Trajectory Traditionally As Well As Seductively
See More Collections on the Lingerie Briefs Website
